Case Study
Building a Stronger Digital Presence
Background
Known for its innovative approach to architectural rendering and construction technology, Canvas enables professionals to draft editable, layered as-built models, allowing them to focus on their business or passions.
While their cutting-edge app has received industry recognition, Canvas sought to deepen audience engagement and strengthen its digital presence across platforms. With a solid foundation already in place, they aimed to elevate their social media presence and expand their blog to enhance customer engagement and outreach.
Building a Stronger Digital Presence
Canvas came to Ultraviolet with a clear goal: to grow their social media audience and keep an active presence, while also producing fresh, relevant blog content to educate and inspire their user base. Rather than starting from scratch, our work focused on amplifying their existing presence and building upon their successful initiatives.
We began by examining their brand voice and customer engagement goals. Understanding their audience’s needs, we collaborated with Canvas to create a strategic content plan that would maintain and grow their online presence and establish them as thought leaders in the industry.
Services Provided
- Social Media
- Content Marketing
Partnership Highlights
Our partnership with Canvas focused on amplifying their digital voice while aligning with the brand’s vision. We helped Canvas maintain an active social media presence through regular content creation and consistent audience engagement.
Key Results in 12 months
11
Website Traffic
- Sessions 138,259
- Achieved a 10.1% increase over 7 months.
SEO Performance
- A notable improvement in keyword rankings, with relevant
brand keywords now appearing in the top 10.
- 141.4% increase in total reach from existing followers
- 32.5% increase in profile visits
- 236 new followers
- 33,539 link clicks
- 100% increase in organic total reach
- 323.8% increase in profile visits
- 848 new followers
- 100% increase in link clicks
Canvas Blog
Canvas Social Media
Before
AFter
