Ultraviolet is a marketing agency focused on creating success for luxury manufacturers, designers, and creative brands.
We offer innovative digital solutions for businesses seeking high net worth clientele. With a proven track record in luxury marketing— and over 15 years of experience in digital marketing and social media — we conceive, create, and implement cohesive, effective online campaigns. Our meaningful digital products connect luxury brands with the right clientele.
Get to know the Ultraviolet team, your dedicated luxury digital marketing partners.
the ultra team
Founder and CEO
Our founder and creative director, Jennifer is a tenacious strategist who provides a backbone to the company’s infrastructure while also providing essential support, problem solving, and pushing for better solutions. Her entrepreneurial spirit has driven the agency’s growth and she now leads ultraviolet in its development as a strategic and creative luxury digital agency.
Jennifer’s expertise lies in brand strategy and identity, automated marketing, SEO-driven content marketing, influencer marketing, and social media. You can also find her as a frequent speaker at luxury industry events, sharing her knowledge at the Design Influencers Conference, Designers on Social Summit, The International Surface Event, and more.
Prior to founding ultraviolet, she worked in the demanding non-profit sector, growing high-profile organizations. This work has given her a very human perspective on relationship building and reaching high-net worth individuals the target audiences of our luxury brands. She has also produced nonprofit marketing campaigns in association with corporations including Aveda, Goldman Sachs, Comcast, and Alex and Ani, raising funds that planted 1 million trees across NYC and attracted 10,000+ volunteers for an annual beach cleanup across the NJ shore.
Jen holds a bachelor’s degree in Fine Arts from the Savannah College of Art and Design. Outside of the office, Jen spends time with her family which includes a crazy active teenager and way too many pets. Vacations are always at the beach with her surfing family and exercise is martial arts and boxing.
Social Media Director
Sarah develops social media strategies and implements engaging social media campaigns day-to-day. She works closely with our clients to transform their social media channels to truly represent their brand, while optimizing along the way. She also has oversight of cross-platform content planning, marketing strategy, management, and execution. Sarah helps our clients build authentic connections, hit their targets, and turn their goals into reality across platforms.
Sarah is a pioneer in the world of social media, working in the space practically since it was born. Just one entry on her lengthy list of accomplishments: she ran the first Fashion Week runway live stream from Bryant Park. Her experience as a social account manager for luxury fashion and beauty brands (including Yurman, Rachel Roy, Von Furstenberg, Estee Lauder brands, Toms, Nine West, NARS Cosmetics, Clé de Peau Beauté, and Shiseido) and freelance writer for TIME, CNN, Glamour, InStyle, Teen Vogue have given her unique insight into the luxury market and positioned her as an authority on customer experience and expectations.
In her free time, Sarah is a renowned plus-size fashion and beauty influencer and blogger. She has been a Dove spokesperson and Microsoft Ambassador. She takes pride in identifying someone's lipstick shade on sight, calming angry customers, making more work for herself, overdressing, and working cheese into every conversation.
Mickey understands big picture ideas with the same clarity as granular data, and uses both to find opportunities to optimize traffic, generate leads, and drive conversions. He leverages it all to power our storytelling machine. Every day Mickey digs deep into our client’s lead generation, SEO, ROI, UX and KPIs. Perceptive and prepared, Mickey understands and maximizes the impact of digital tools as the analytical engine driving our client’s digital campaigns. This metrics master is also an efficiency wizard who manages our influencer database and the reporting processes to make progress visible.
Mickey graduated from Stockton University with a bachelor’s degree in business and marketing studies and a minor in economics. He has also earned his Master’s in Business Administration (MBA) from Stockton University
Mickey spends his free time surfing and watching the Nets and Yankees. He is passionate about continuous self-improvement and learning and is passionate about the impact of economics and behavior.
As a former creative director, Christina blends her account management skills with an innovative perspective that helps to provide the very best in project strategy and execution. Christina believes that creating a true partnership between client and agency is the key to delivering remarkable results. She acts as the primary liaison between the client and our digital marketing team to convey information, ensure understanding, and ensure goals are met in an accurate, timely manner. She loves nothing more than turning a brief into a campaign that moves the needle and gets people to click through.
Her expertise lies in direct marketing, consumer behavior, demographics, and the wellness, health, and beauty verticals. Christina brings her over 15 years account management in omnichannel marketing firms to the ultraviolet team. Her strengths include developing strong relationships with clients, anticipating needs, and connecting with business executives to identify key opportunities for future growth. Christina holds a bachelor’s degree in Marketing and Communications from Bryant University.
If she’s not at her computer, you can find Christina on the beach in Bradley, NJ.
digital marketing manager
Allison is ultraviolet’s Digital Marketing Manager. After completing her bachelor’s degree in Marketing at New Jersey City University, she joined the team. Allison has a keen interest in influencer development and public relations, which spurred on her passion for a future in marketing. Her role encompasses developing and overseeing online marketing strategies for our clients, including enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads and customers. She assists in all areas of digital marketing, helping to deliver the highest standard of work. Allison loves bringing client’s ideas to life on social media—and sharing and resharing someone’s excitement about a new project.
In her spare time, Allison enjoys channeling her inner Wednesday Addams, having a good laugh, and playing ball with her border collie baby, Chuck aka Butters.
social engagement & campaign analytics coordinator
Alexis is ultraviolet’s Social Engagement and Campaign Analytics Coordinator. She is a senior at Montclair State University studying Business Administration with concentrations in management and marketing and a minor in American Sign Language. She started at ultraviolet as an intern before joining the team. She assists in all areas of social media and analytics, helping ensure the very highest of standards are met. Alexis also contributes to client’s influencer campaigns, as well as monitors all social media content.
She is a strong communicator who is always on top of trends and technologies in the social world. Alexis is a master multitasker who utilizes our tools to track customer engagement, monitor performance and define KPIs. In her free time, she enjoys animals, softball, traveling, photography, and being with her friends and family.
Mary Leigh Howell
Mary Leigh brings over 25 years of PR experience to ultraviolet, coupled with a strong network of media contacts at companies including the New York Times, USA Today, TODAY, HGTV, House Beautiful, and many shelter magazines and trade publications. An expert in the luxury home, garden, and furnishings industries, she is a passionate professional who strives to deliver the absolute best PR strategies and results for our clients.
She manages all the traditional PR duties, pitching our clients’ expertise and projects to journalists and websites, organizing successful media training and press tours, and releasing their news to selected media. Mary Leigh expertly blends all aspects of PR to tell our client’s stories to customers, consumers, media, and other stakeholders. She’s a skilled project manager, connection maker, and writer who excels at deftly managing complex campaigns.
Mary Leigh holds a bachelor’s degree in communication studies from UNC Chapel Hill, and a master's in communication studies from UNC Greensboro, where she taught public speaking. Currently, she is an adjunct faculty at Elon University where she teaches public relations writing.
For 8 years, Mary Leigh was the President and Chair of the Board for WithIt, a not-for-profit organization dedicated to the belief that women should play a significant role in the growth and future of the home and furnishings industries. And her passion for home isn’t just professional; she’s a confessed serial renovator who is on house makeover number six.
Mary Leigh lives in Greensboro, NC with her husband and their two rescue dogs; Lucy, a deaf American Cocker Spaniel with seven teeth and a big attitude, and Sprinkles, a two-year-old pit mix.
Producer, Video & Photography
Mike is a video director, writer, producer and photographer who helps create photo and video content for ultraviolet. He graduated from Monmouth University with a business management degree and started his own production company, Silver Style Pictures doing TV and film production, creating brand films, commercials, corporate videos and social media content.
His clients have included the BellWorks Building, OPI, Crystal Meyers and Google. He’s a visual storyteller who works to meet his client’s goals.
When he’s not working, Mike is a racing driver, skateboarder and writes his own films. He “does not do weddings.”
content marketing strategist
Kastle is a Copywriter and Content Marketing Strategist for ultraviolet, bringing more than 15 years of writing and editing expertise to the team. Her role encompasses developing strategic content for our clients, including blogs, articles, landing pages and social media posts. Kastle works closely with ultraviolet’s account managers and digital SEO specialists to ensure content is optimized to its fullest. A consummate professional, Kastle delivers content that meets the most exacting standards, whether it’s crafting a brand’s unique story or optimizing content to boost search results.
Over the years, she has written and edited lifestyle content for both print and digital publications, spanning home décor, entertainment, beauty, fashion and travel. She’s been a reporter and editor for the Los Angeles Times, a contributing writer for Fodor’s Travel Books, and has been published in New York Post and Women’s Wear Daily. In her free time, Kastle loves reading creative nonfiction, shopping vintage, thrift and antique stores and volunteering at local animal shelters.
Web Dev Partner
Jeff is a web designer and Hubspot expert who loves being creative. He helps maintain websites and builds Hubspot templates for ultraviolet.
He went to Ramapo College of New Jersey for TV/Video and furthered his studies at the Chubb Institute of Technology. His clients have included Agera Energy, Aquitas Energy and Fintech Processing.
Jeff spends his spare time playing video and tabletop games, running, hiking and traveling.
Client Success & Business Dev Coordinator
Glorimer is a collaborative, self-motivated, bilingual problem solver who works as ultraviolet’s Client Success and Business Development Coordinator. During her professional career, she’s created effective campaigns, successful events and profitable social media strategies. She graduated with a Bachelor of Science with a major in marketing with a concentration in public relations from NJCU School of Business.
At ultraviolet, she helps with account maintenance and assisting the sales team with prospecting and creating strategies that help us transform prospects into leads. She loves having the opportunity to see different aspects of a marketing agency and how a simple idea can be transformed into results that make clients happy.
In her spare time, Glorimer enjoys reading, discovering new places, food and having meaningful conversations with people.
where we are
At Bell Works, the reinvention of the former Bell Labs building in Holmdel, NJ. Two million square feet of stunning mid-century modern architecture designed by Eero Saarinen. It’s where we work inspired.