It’s powerful when you have one team positioned to see your big picture goals with clarity—and the ability to manage all of the small pieces to successfully bring those goals to life. With expertise in content development, search optimization, social media, influencer marketing, digital advertising, design, public relations, and copywriting, ultraviolet is that team. We deliver integrated and impactful solutions to build your business while honoring your vision.
the ultra team
Founder and CEO
Jennifer Smiga is the creative catalyst behind ultraviolet, a marketing agency specializing in luxury manufacturers, designers, and creative brands. With over a decade of experience representing companies and influencers, she knows that connecting the right people and telling meaningful stories are the keys to engaging a loyal community. Equal parts visionary and tenacious executor, Jen has built a team that intimately understands the design ecosystem, empowering them to create custom marketing plans that make companies stand out and generate revenue. Her expert insights have been highlighted at distinguished industry events such as the Design Influencers Conference, The Remodeling Show, The International Surface Event, and more. Jen holds a Bachelor’s degree in Fine Arts, Art History, from the Savannah College of Art and Design.
VP Client Relations and Business Development
Julia Zapcic leads as ultraviolet’s VP for Client Relations and Business Development and drives the strategy for setting up customized brand blueprints. She has an incredible talent for listening to people, digesting narratives, and transforming them into powerful stories. A master builder and architect of goals-driven marketing campaigns, Julia blends storytelling, community building and brand management into plans that work - and are fun to work on. As clients scale their initiatives, Julia works with her ultraviolet team to continuously improve and optimize project management and keep marketing and sales goals successfully aligned. In addition to her work with ultraviolet, Julia co-founded the podcast studio, A Shared Universe and was chief architect of the campaign to build the first tech-enhanced library learning center for the performing arts at Rutgers University. Julia holds a Master’s degree in English from Georgetown University and a Bachelor’s in English and Political Science from Monmouth University.
Account Director, Clients and Creative
Danielle Thibault makes brands come to life as ultraviolet’s Account Director, Clients and Creative. Danielle ensures the smooth production of campaigns – from planning and executing to tracking and analyzing. As a creative advisor to brand executives and company visionaries, Danielle also connects the dots from ideation to polished execution. Dedicated to keeping consistent branding across mediums, she has mastered the art of marketing products and services through both traditional and modern mediums. Danielle is all about the details and always goes above and beyond to delight clients. She keeps her creative frequency high by listening to jazz music while molding her marketing masterpieces. Danielle holds a Bachelor's Degree in Communication Arts from Ramapo College.
Project Manager, Clients and Digital Media
Lexi Colavito is an ultraviolet's Project Manager, Clients and Digital Media and resident growth hacker. Focused on scaling brands across digital channels, she stays ahead of the curve by constantly researching and testing new social trends. Lexi is experienced at telling stories strategically through a variety of mediums, but she’s most passionate about elevating brand visibility with Pinterest. Immersing herself in the world of the client equips her with the ability to identify the right influencers on the right platforms in order to reach target audiences and generate meaningful traffic. Lexi is a multifaceted momentum builder that knows how to make things happen. When she’s looking to clear her head and find fresh inspiration, she likes to hang with her poodle, Jakeabob. Lexi holds a Bachelor's Degree in Marketing from The College of New Jersey.
Christina Galbornetti is the most recent addition to our team and brings over 15 years account management experience from multi-level marketing firms. Her strengths include developing strong relationships with clients, anticipating needs and connecting with business executives to identify key opportunities for future growth. As a former creative director, she blends her account management skills with an innovative perspective that helps to provide the very best in project strategy and execution. She listens carefully to a client’s needs and analyzes ways to achieve these objectives. Christina acts as the primary liaison between the client and our digital marketing team to convey information, ensure understanding, and ensure goals are met in an accurate, timely manner. Christina holds a Bachelor’s Degree in Marketing and Communications from Bryant University and you can find her on the beach in Bradley, NJ most any day she’s not behind the computer.
Digital Campaign Coordinator
The analytical engine driving ultraviolet's digital campaigns, Mickey pours through granular data to find opportunities to optimize traffic, lead generation, and conversions. He maximizes the impact of our digital tools and marketing automation software to offer clients value beyond the regular call of duty. An efficiency wizard, Mickey is often the first to research a tool to help maximize the effectiveness of client work. When he's not acting as a Swiss Army Knife at work, Mickey is an avid athlete, musician, and podcast nerd who loves to travel and spends his free time working with the New Jersey Center for Tourette’s Syndrome. Mickey holds a Bachelor's Degree in Business and Marketing Studies from Stockton University.
Social Media and Content Development Strategist
Taylor Hori is ultraviolet's Social Media and Content Development Strategist crafting captions in 260 characters or less. Curating content on Twitter, Facebook, and Instagram, Taylor is a chameleon with words, matching the brand voice across different industries and audiences. With a background marketing for luxury tile companies, her knowledge of the interior design industry covers the beautiful and the technical, and her experience managing brands allows her to strategize and problem solve from the ground up. Offline, she’s in pursuit of her B.S. in Entomology from Michigan State University. Taylor holds a Bachelor’s Degree in English from The University of California, Riverside.
Social Media Strategist
Anna Whitaker is an ultraviolet Social Media Strategist with a superpower for growing client communities digitally. We attribute her skill to a unique interest in and understanding of the many ways customers personally engage with brands. Anna also has a deep love of learning that shows in her work as she changes strategy as needed to deliver successful client campaigns. Offline, she’s working on her B.S. in Psychology with a Minor in Communications from Towson University. When not busy at school or on agency work, she recharges with a good Netflix series and trips to the beach.
Intern, Content Development and Social Media
No busy work or coffee runs for interns at ultraviolet agency. Allison Vaccaro is an ultraviolet intern assisting with content development and social media for our clients in the building materials industry. Her sharp communications skills keep the conversations moving, setting our clients’ sales teams up for success. Allison is also developing her inbound marketing skills, supporting our team as we utilize marketing automation software like HubSpot. In school, she is studying for her BS in marketing with a minor in public relations from New Jersey City University. When not tapping keys on her keyboard, she enjoys hanging with her border collie Chuck.
Mary Leigh Howell
Public Relations Consultant
Mary Leigh Howell elevates the art of strategic communications in her role as ultraviolet’s Public Relations Consultant. She excels at thoughtfully connecting clients, customers and the media to attract and educate consumers, build brand equity and manage reputation. Her passion for strategic storytelling and her ability to lead and direct teams has helped Mary Leigh succeed in her more than two decades in agency and corporate communications. Far more than a mere publicist, Mary Leigh delights in all things home and design—from engaging with shelter media to understanding the ins and outs of the manufacturing and interior design communities. Mary Leigh’s passion for fashionable interiors isn’t just professional; she’s a confessed serial renovator who loves a good makeover story. Mary Leigh holds a bachelor’s degree in communication studies from UNC Chapel Hill, and a master's in communication studies from UNC Greensboro, where she taught public speaking. Currently, she is an adjunct faculty at Elon University where she teaches public relations writing.
where we are
At Bell Works, the reinvention of the former Bell Labs building in Holmdel, NJ. Two million square feet of stunning mid-century modern architecture designed by Eero Saarinen. It’s where we work inspired.