It’s powerful when you have one team positioned to see your big picture goals with clarity—and the ability to manage all of the small pieces to successfully bring those goals to life. With expertise in content development, search optimization, social media, influencer marketing, digital advertising, design, public relations, and copywriting, ultraviolet is that team. We deliver integrated and impactful solutions to build your business while honoring your vision.
the ultra team
Founder and Creative Director
Jennifer Smiga is the creative catalyst behind ultraviolet, a marketing agency specializing in luxury manufacturers, designers, and creative brands. With over a decade of experience representing international companies and influencers, Smiga knows that connecting the right people and telling meaningful stories are the keys to engaging a loyal community. Equal parts visionary and tenacious executor, she has built a team that intimately understands the design ecosystem, empowering them to create custom brand blueprints that make companies stand out. Smiga’s expert insights have been highlighted at distinguished industry events such as the Design Influencers Conference, The Remodeling Show, The International Surface Event, and more. Smiga holds a Bachelor’s degree in Fine Arts from the Savannah College of Art and Design.
VP Client Relations and Marketing Technologist
Julia Zapcic leads as ultraviolet’s VP for Client Relations and drives the strategy for setting up customized Brand Blueprints. She has an incredible talent for listening to people, digesting narratives, and transforming them into powerful stories. As clients scale their initiatives, Julia is always optimizing workflows and thinking of creative ways to better serve brands. She is passionate about collaboration and communication at the highest level and operates every project with her whole heart. In addition to managing Client Relations at ultraviolet, Julia also co-founded the popular podcast studio company, A Shared Universe. She is known for her efforts in advocating for education advancements and was chief architect of the fundraising campaign to build the first tech-enhanced library learning center for the performing arts at Rutgers University. Julia holds a Master’s degree in English from Georgetown University and a Bachelor’s in English and Political Science from Monmouth University.
Senior Designer and Content Strategist
Danielle Thibault makes brands come to life as ultraviolet’s Senior Designer and Content Strategist. As a creative advisor to brand executives and company visionaries, Danielle connects the dots from ideation to polished execution. Dedicated to keeping consistent branding across mediums, she has mastered the art of marketing products and services through both traditional and modern mediums. Danielle is all about the details and always goes above and beyond to delight clients. She keeps her creative frequency high by listening to jazz music while molding her marketing masterpieces. Danielle holds a Bachelor's Degree in Communication Arts from Ramapo College.
Account Manager and Digital Brand Director
Jessica Perillo is an Account Manager and Digital Brand Director at ultraviolet, where her creativity, understanding of strategy and insatiable industry knowledge are appreciated by clients and colleagues alike. Jess blends just the right recipe of creative process and efficient organization to maximize impact. Prior to her account management position, she successfully built and engaged digital communities for ultraviolet’s clients. Today, she designs superior client experiences, connects with influencers, and takes care of all the project management details with grace. When she’s taking a break from managing client campaigns, she can be found doing Pilates or indulging in reality tv. Jessica holds a Bachelor's Degree in Strategic Communications from the University of Scranton.
Social Media Strategist
Lexi Colavito is ultraviolet’s Social Media Strategist and resident growth hacker. Focused on scaling brands across digital channels, she stays ahead of the curve by constantly researching and testing new social trends. Lexi is experienced at telling stories strategically through a variety of mediums, but she’s most passionate about elevating brand visibility with Pinterest. Immersing herself in the world of the client equips her with the ability to identify the right influencers on the right platforms in order to reach target audiences and generate meaningful traffic. Lexi is a multifaceted momentum builder that knows how to make things happen. When she’s looking to clear her head and find fresh inspiration, she likes to hang with her poodle, Jakeabob. Lexi holds a Bachelor's Degree in Marketing from The College of New Jersey.
Digital Campaign Coordinator
The analytical engine driving ultraviolet's digital campaigns, Mickey pours through granular data to find opportunities to optimize traffic, lead generation, and conversions. He maximizes the impact of our digital tools to offer clients value beyond the regular call of duty. An efficiency wizard, Mickey manages our influencer database and reporting processes to make progress visible. When he's not acting as a Swiss Army Knife at work, Mickey is an avid athlete, musician, and podcast nerd who loves to travel and spends his free time working with the New Jersey Center for Tourette’s Syndrome. Mickey holds a Bachelor's Degree in Business and Marketing Studies from Stockton University.
where we are
At Bell Works, the reinvention of the former Bell Labs building in Holmdel, NJ. Two million square feet of stunning mid-century modern architecture designed by Eero Saarinen. It’s where we work inspired.