Case Study
Enhancing Client Engagement & Communication
Background
At300Nelson is a boutique textile design firm located in Saint Augustine, FL.
Driven by a passion for crafting unique and elegant textile designs, At300Nelson aimed to improve client communication and engagement through effective email marketing strategies.
Objectives
- Expand their client database to reach a broader audience.
- Create and distribute engaging monthly newsletters to keep clients informed and engaged.
- Develop effective workflows to welcome new contacts and recover abandoned carts.
Key Results in 3 months
Client Database Growth
Expanded the client database by 65%, enhancing outreach capabilities.
Monthly Newsletters
Launched engaging newsletters that achieved an average open rate of 54.4% and a click-through rate of 5%, enhancing subscriber engagement.
Welcome and Abandoned Cart Recovery Workflows
Implemented new welcome and abandoned cart workflows to boost engagement with new contacts, strengthen connections with the brand, and encourage customers to return and complete their purchases.
Email Samples
