Case Study
A Refresh In Content Marketing & SEO

Background
Lane McNab Interiors brings a sophisticated sensibility to both residential and commercial spaces.
Renowned for innovative designs and exceptional client service, the firm sought to enhance its online presence and reach a wider audience.
Recognizing the value of content marketing, Lane aimed to showcase her expertise and connect with clients through a dedicated blog.
Objectives
- Launch a dedicated blog to share design insights, trends, and project showcases.
- Establish Lane McNab Interiors as a thought leader in the interior design industry.
- Increase website traffic and engagement through valuable content.
Partnership Highlights
Launched a Blog: Developed a blog as a platform to share inspiration, design tips, and project stories, fostering audience engagement.
Developed a Content Strategy: Created a comprehensive content plan outlining key topics, targeted keywords, and a consistent posting schedule to maintain audience interest.
Enhanced SEO: Applied SEO best practices to improve search visibility and drive organic traffic to the blog.
key results in 12 months
15,312 website views: a testament to the growing interest in Lane’s work and design philosophy.
401 blog views: showing a steady audience engaging with Lane’s expertise and insights.