faqs

Brand audit and blueprint

We thoroughly assess your company’s processes, tools, needs and goals, then we develop a multi-platform, layered digital marketing strategy that supercharges your business plan.

Inbound marketing

A business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t always want, inbound marketing forms connections they are looking for and solves problems they already have.

CMS

A content management system (CMS) that consists of a number of tools that all work together to give you control of all your web assets.

CRM

A content relationship manager (CRM) tracks customer interactions automatically on your website – whether they’re in an email, across social media, or on a call. Capture every call, email, or meeting as it happens.

Workflow

Workflow is a marketing term that refers to an automated process where tasks, information, and emails are triggered based on set rules. Using a workflow helps businesses scale their marketing initiatives, instead of re-reinventing the wheel over and over again for each contact who takes the same action. Productivity and your reaction time will both improve. Workflows simplify the inbound lead generation and nurturing process.

Visual identify

Your visual identity comprises your logo, imagery, typography, colors, and creative design. It’s easy enough to list them out, but how do you get to the heart of how these elements communicate to your customers who you are, what you stand for, and why they should be loyal to you. We created your visual identity assets as well as the brand and copy guidelines that guide your employees and partners.

Social PR

The press release, once king of the PR world, has ceded the throne to the much younger, much more persuasive heir social media and her loyal advisor the brand ambassador. The most effective way to attract loyal, connected brand ambassadors is to employ those solid inbound principals you’re already following: write great targeted content, publish and engage on social media, qualify and nurture leads.

Influencer marketing

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field.

On average, companies invest 3–10% of their annual revenue into marketing. Our typical client has a minimum of $3 million/year in annual revenue. Our pricing is reflective of this size company.