All Blog Posts

Discover how new AI policies and tools are transforming the home industry in 2024, creating fresh opportunities for interior designers and brands to innovate.

Social platforms supercharge advertising capabilities with AI tools and creator features

Learn key local SEO tactics for interior designers to boost visibility and attract nearby clients.

Dive into the latest social media trends, from TikTok’s cultural impact to LinkedIn’s trust-building features and Pinterest’s fall forecast.

Learn to be fluent in construction at High Point Market! Interior designers reveal how speaking contractor boosts budgets, timelines and designs.

Learn to create SEO-friendly interior design project features that attract clients and boost your online visibility.

Dive into the latest social media trends, from TikTok’s cultural impact to LinkedIn’s trust-building features and Pinterest’s fall forecast.

Proven digital marketing tips to help interior designers showcase their work, attract clients and build a thriving brand.

Explore the latest social media trends, including Meta’s AI clones, Instagram’s multi-track Reels, TikTok’s in-app ticket sales, and Pinterest’s real-world experiences.

Learn how busy interior designers can efficiently repurpose content across social media platforms to maximize online presence and engage diverse audiences effectively.

Discover why diversifying your social media presence is crucial for maximizing reach, connecting with diverse audiences, and building a resilient online brand.

Discover how to leverage social media platforms to enhance your SEO strategy, drive traffic and boost your online visibility.

From TikTok’s creator focus to the rise of Noplace, discover how these social media trends are reshaping digital strategies for brands and marketers.

Discover how to research, integrate and optimize keywords across social platforms to boost visibility, engage your audience and drive traffic.

A strategic About page for interior designers builds credibility, showcases expertise, and engages clients through personal storytelling and SEO optimization, fostering trust and business growth.

Inbound marketing uses valuable content to attract, convert, and delight customers, making it essential for modern business growth.

Expert tips for interior designers on conducting keyword research to boost online visibility and reach ideal clients.

Social platforms pushed AI-powered pivots alongside new ad models, workforce insights, and shoppable content in May.

A comprehensive checklist for interior designers on creating SEO-optimized project features on their websites and social media.

For home brands and interior designers, a digital marketing roadmap provides the crucial blueprint for online success, strategically guiding all digital efforts.

April’s updates include insights on “Ask Meta AI Anything,” Threads bonus program and Pinterest’s hot summer travel trends.

From Instagram’s nano-influencers to LinkedIn’s TikTok-style video, dive into the must-know platform updates reshaping marketing strategies.

A comprehensive look into the current state of influencer marketing, examining trends, challenges and strategies shared by industry experts.

February 2024 brought major social media updates: content rules on Meta, new Instagram features, longer TikTok videos, improved LinkedIn promotion, and better Pinterest brand collaboration.

Get all the details on Ultraviolet Agency’s upcoming spring events including webinars, High Point Market plans, designer collaborations and insider learning labs.

This month saw major platforms like Meta, Instagram, TikTok, LinkedIn and Pinterest debut new tools for creators and advertisers while partnering with brands in innovative ways to expand their reach and capabilities.

Marketing experts share tips on photography, digital platforms, social media, storytelling and SEO for interior designers in 2024.

Seismic shifts in SEO loom in 2024. Google updates and emerging AI bring disruption. Learn key strategies to evolve your approach, harness AI and align with Google to thrive amidst the turbulence.

Key social media updates from Meta, Instagram, TikTok, LinkedIn and Pinterest signal fascinating shifts ahead. Our monthly roundup explores pivotal happenings and their implications.

Get the inside scoop on some last minute holiday marketing tips that you can incorporate to help spread the holiday cheer.

Major social platforms implemented big updates in 2023, including new controls on Instagram, TikTok expansions, clickable hashtags on Threads and more.

Discover the most exciting updates and features to pay attention too in order to make your marketing efforts a success in 2024.

Unlock Success with Ultraviolet: Expert Marketing & Attribution Strategies. Elevate Your Brand’s Reach Today

Unlock Success with Ultraviolet: Expert Marketing & Attribution Strategies. Elevate Your Brand’s Reach Today

Unlock Success with Ultraviolet: Expert Marketing & Attribution Strategies. Elevate Your Brand’s Reach Today

If you’ve ever thought that artificial intelligence (AI) was strictly the domain of sci-fi movies, prepare to have your world expanded. AI technology is transforming industries across the… Read more: Unlocking Creativity with AI: Five Surprising Applications in the Design Industry

High Point Market, the largest home furnishings trade show in North America, is a must-attend event for interior designers looking to stay ahead of the latest trends and… Read more: The Insider’s Guide To High Point Market

You have big dreams for a gorgeous product line with your name on it. But how do you even start your own line? How do you find the… Read more: Everything You Wanted to Know About Product Licensing — But Were Afraid to Ask

Social media is built on disruption. Way back when, in the mid-2000s, Facebook completely took over the world of digital marketing and through their acquisitions over the years… Read more: 4 Ways Design Influencers are Disrupting Your Social Media Feeds

In less time than it will take you to read this sentence, ChatGPT, the powerful language model developed by San Fran-based startup OpenAI, could beep-beep out hundreds of… Read more: ChatGPT Didn’t Write This Blog… But Could It?

Pinterest isn’t just our favorite place to get inspired, it’s also one of the most accurate online trend predictors. The platform claims to have accurately forecasted 80% of the biggest… Read more: The Crystal Ball Says: Pinterest Home and Interior Design Trends Predictions for 2023

The social media landscape is always changing, with new trends emerging and existing ones growing and transforming, why wait to plan your social media strategy? Take a look… Read more: The 5 Social Media Trends That Will Matter Most in 2023

Planning a strategic and well thought out marketing plan can be a daunting task, especially when it comes to implementing and executing on those plans. Innovation is key… Read more: Your Digital Marketing Success Starts with These 5 Steps

To misquote Madonna, we are digital girls (and boys), and this is a digital world. And what we do isn’t digital marketing, it is marketing in a digital… Read more: 5 Questions To Ask Yourself Before Hiring a Digital Marketing Agency in 2023

The metaverse: It’s a whole new world. Just like Aladdin told Jasmine, a fantastic point of view, a dazzling place you never knew. But the good news is… Read more: Everything You Wanted to Know About Design in the Metaverse (But Were Afraid to Ask) With Jaime Derringer

At ultraviolet we are always looking to the future. That’s one reason why we proudly collaborate on an internship program with Marywood University, where Interior Architecture students train… Read more: Designing a Sustainable Future with Swati Goorha

We know how hard it is to run a great social strategy — it’s what the ultraviolet team does all day (and some nights). Creating social success isn’t… Read more: Which Social Media Platforms Are Personality Matches for Your Brand?

Interview with Jeremy Jankowski, Creator Management Lead, Home & Design, Pinterest Content creators are finding new ways to connect and engage with their audiences. Aware of the pain… Read more: Why Pinterest Isn’t Just For Pretty Pictures Anymore

High Point Market, the twice-yearly furniture and design event that takes North Carolina by storm, just had its first nearly normal occurrence after a two-year period of pandemic… Read more: Yes, You Should Go to High Point Market

Pinterest is sometimes overlooked when prioritizing social media platforms and that’s because the most pinned ideas often center on planning a wedding, decorating a home office, or creating… Read more: Learning from Luxury Brands on Pinterest

Pinterest has become a powerful platform that you can use to differentiate your brand from the competition, direct traffic to your website, and drive conversions on ecommerce sites.… Read more: Pinterest Best Practices Sure To Power Up Your Pins and Business

Imagine this scenario: You’re scrolling down your Instagram feed, when you suddenly see a partnership announcement between your favorite brand and a brand you’ve never heard of. Out… Read more: Unexpected Partnerships on Social Media Pay off for Luxury Brands

By now you’ve probably heard about the Chanel Advent Calendar viral reveals on TikTok that seemingly resulted in Chanel deleting their account. What started as a well-intentioned unboxing… Read more: Do’s and Don’ts of celebrating the holidays on social media — inspired by Chanel’s *luxury* advent calendar

For the second straight year, Hubspot’s annual conference was virtual and… Of course. We couldn’t miss it.  INBOUND is a three day, in-person conference that brings together inbound… Read more: The Top 10 lightbulb moments from Hubspot’s 2021 INBOUND Marketing Conference

Choosing a major is hard. Heck, school itself can just be a challenge. But finding your passion and thinking of how you are going to apply it in… Read more: Connecting With the Future of Design

With a $36 return for every $1 spent (Source: Litmus), email marketing should absolutely be incorporated into your digital marketing strategy. If you are staying on top of… Read more: Apple’s Privacy Update and What it Means For Email Marketing

Why fresh content matters to your marketing. Way back in 1996, cofounder of Microsoft, noted philanthropist and now the 4th richest person in the world, Bill Gates coined… Read more: Content May Be King, But Fresh Content Is Queen.

Being a Style Spotter—a person of authority who discovers the coolest items at High Point Market—is a coveted title for someone who loves design. And what a fun… Read more: How to Be a High Point Market Style Spotter: Q&A with Jeanne K Chung of Cozy Stylish Chic

Was it by A. Compelling content, B. Utilizing SEO best practices, or C. A sprinkle of ultraviolet magic?  Answer: D All of the above When our client Swenson… Read more: How Swenson Granite Works Got On The First Page of Google—And Climbed to the Top 3 Results

You have a fantastic product or service opportunity.  You want more people to know about what you offer so that you can grow your customer base, meet your… Read more: Be a People Pleaser. Grow Sales with Digital Marketing.

As a designer or a brand, Instagram is a must-do marketing move to bring awareness of who you are and what you offer. At the Design Influencers Conference,… Read more: Get Real on Instagram with Tips from The Trim Queen

The tech world is full of exciting companies that seem to burst onto the scene and command everyone’s attention. You’re likely to read more than one story chronicling… Read more: 3 Lessons An Interior Designer Can Learn from Failed Tech Startups

When someone is thinking about remodeling their kitchen, right after daydreaming they probably hit the internet. Whether they are looking for inspiration or local contractors, they are likely… Read more: 3 Ways Inbound Marketing Can Boost Your Design Business

Something happens. A natural disaster. A violent crime. An event that triggers intense feelings, possibly fear, anger, dread, sadness, despair. This event and the subsequent firestorm of news… Read more: How To Approach Social Media When Crisis Shakes the Community

It’s not new information, but many consumers distrust online brand messaging. Today over 25% of US internet users are currently blocking ads on their devices—and that number is… Read more: Attracting Authentic and Profitable Brand Partnerships

The holidays are here—finally. Saying it’s been quite the year would be the understatement of the year. And we love the holidays so much under normal circumstances—Christmas movies,… Read more: Looking A Lot Like Christmas. A Peek into The Fun Ways Our Brand Partners are Styling Their Homes for the Holidays.

Whether you’re working toward becoming an influential designer or just starting out your career in the space, there’s always something to learn from the top designers making it… Read more: Talking Soulful Glamour and Influencer Marketing with Jewel Marlowe of Jeweled Interiors

Not that long ago, a website revamp was a long, complicated process that involved hiring a developer or learning code yourself. Luckily, that process has become more simplified… Read more: How HubSpot CMS and CRM Prime You for Google Mobile Indexing

Choosing the right content management system (CMS) is crucial for the success of your business. After all, your website is often the first impression a potential client has… Read more: The Differences Between WordPress and HubSpot and Which CMS Is Right for Your Business

A long, long time ago (like 10 years ago) most people accessed the web on a laptop or desktop. But along came smartphones and that quickly changed things.… Read more: Google Is Flipping The Switch On Mobile-First Indexing. Is Your Website Ready?

We were so excited when our friends at Lucy Interior Design launched their new blog last month. Award-winning luxury interior designer Lucy Penfield and her team are brilliant… Read more: An Interior Designer’s Design Blog Offers Space to Shine And Grow

Because of the rapid acceleration of information and communication, time has become our most precious commodity. And earning people’s attention—and keeping it— has never been harder, especially with… Read more: The Future of Design is Digital: How Marketing Is Moving the Needle

When the economy takes a hit, like it has since the coronavirus pandemic began, many companies look to cut out any extra costs.  And for some companies, marketing… Read more: Marketing in Down Times Can Be the Sunny Spot in Your Customer’s Day

If you groan when you see Halloween candy for sale before Labor Day, you won’t like what I have to say. To borrow a line from Game of… Read more: Publishers Predict A Holiday Express

During any summer, the most coveted space is outdoors. Yes, outdoor living was wildly popular before the words “quarantine” became a word in anyone’s vocabulary. Yet as a… Read more: Pop The Prosecco for This Showcase In Luxury Outdoor Living

Between the new work-from-home lifestyle and continuation of stay-at-home directives, businesses and brands are being challenged to execute a major pivot to stay in business. The pressure’s on.… Read more: Webinar Recap: Understanding The Mindshift in Media Relations + Expanding Your Virtual Community

It all happened so fast. Six-foot social distancing rules. More canceled events than we can count. Fashion brands selling face masks. Two months ago feels like another world… Read more: PR and Digital Marketing Partnerships in a Pandemic

Being a design influencer looks like so much fun. Being a photogenic person existing in a gorgeous, one-of-a-kind space, where the light hits you just so, and casually… Read more: The Design Blogger’s Tips for Creating a Killer Personal Brand

The role of a digital marketing agency is to stay one step ahead—knowing and understanding new social trends and platforms. Although Pinterest was created nearly a decade ago, brands, bloggers and designers are still learning how they can benefit from using the platform in their marketing. And today, it’s more relevant than ever.

When we want to talk about lead generation (we’re a bunch of marketing nerds who love talking about this stuff), we go to ultraviolet founder and creative director… Read more: Talking Lead Gen With Our Lead, Jennifer Smiga

Every brand needs a video marketing strategy. It’s 2020: Video isn’t just one piece of your overall marketing plan, it should be a central part of every outreach… Read more: When Words and Pics Alone Don’t Cut It: Our ❤️ For Video Marketing

The world of content marketing, much like your average pop star, is always evolving. It’s critical for your business that you stay up-to-date with the latest developments in… Read more: Marketing Stats Got Us Fired Up. Jumping Into 2020 Like…

As an agency that works with both brands and influencers, we’re always striving for authenticity in partnership building. We want our brands and influencer partners to align so… Read more: Social Climbing: Why Partnering With the Right Influencer Matters

It’s hard to embrace the whole “new year, new you” mentality if you feel uninspired being surrounded by the same old stuff. Looking for help to get us… Read more: Talking 2020 Design Trends with Eva Amurri

Social media is a huge part of many people’s lives—the average daily social media user is on 136 minutes a day—so it’s no surprise that social media plays a big… Read more: Influencer Marketing: Partnerships Built On Trust (and Good Design)

As temperatures drop down to the thirties, the uv team can’t help but dream about the holiday season. Have you given into Christmas movies or (super ambitious) started… Read more: Holiday Gift Guide: Our Ultra Good Picks from At Home Saunas to Natural Stone Accessories

With an eye for design and a steady stream of likable images, architects, remodelers and home builders have emerged as strong players on Instagram, using the platform to… Read more: How to Get Your Design and Remodeling Business Noticed on Instagram

High Point Market isn’t just the largest furnishings industry trade show in the world. It’s where serious retail home buyers, interior designers, architects, bloggers, thought-leaders and trend-setters gather… Read more: Atlanta’s SmithHönig Is High Point Market Bound (and so are we!)

Brand and influencer partnerships may seem magical, but the picture-perfect sponsored posts you see on Insta are the result of careful planning, creativity, hard work, and analytics. And… Read more: BTS with ultraviolet Influencer Ariel Garneau of PMQ for Two

It’s a good day when you can bring your favorite clients together for lunch. It’s an even better day when they’re the ones making the farm-to-table eats and… Read more: How to Max Out Client Happiness with Partnerships Built on Great Food and Good Design

The ebook is an effective (though basic) lead nurturing offer. It delivers valuable info to contacts and is great for search authority. It’s also a bit of a… Read more: LOOK HERE: Tips for Designing A Digital Product Lookbook That Gets Views

When you run the one person marketing department for a company, drafting budgets and posting to Facebook in the same day, the slick print campaigns and glowing Insta… Read more: What Small (and Mighty) Businesses Can Learn from a Big Marketing Strategy

We were curious, too, which is why we sat in during the What’s Next in Tech panel. Hosted in the Odegard Carpets suite, the discussion was one of dozens offered… Read more: Interior Designers, Bloggers Get Honest About Tech at #WNWN

Spring marks one year since our digital marketing agency moved into Bell Works, the mid-century icon built by architect/designer Eero Saarinen in 1957. The former home of Bell… Read more: Adaptive Reuse Matters to Design (Even in the Suburbs)

How do you tell if a keyword you’d like to use is too difficult to get you ranked on the first page of a search? With a keen… Read more: Why Your Boutique Design Company Isn’t Going To Rank For ‘Lights’

I hate to admit it but I’ve been really down on millennials. Like, REALLY down. I totally bought into all the reports I read complaining about them being… Read more: Millennials Are The Worst. Right?

What is a tweet chat? One of my favorite social media tools and an exciting way to discover new people, products, partners and… prospects. These are live Twitter… Read more: What is a tweet chat? One Hour of Killer Lead Gen. Don’t Miss It.

Ten years ago my answer to the cocktail party question, “What do you do?” was as easy as two letters: PR. These days that answer is: I help… Read more: The Publicist’s Essential Guide To Meeting Brand Ambassadors on Social

You’ve seen them. Straight on selfie head shots (or dead shots). Pics that do nothing to compel people to engage. Let’s be real, a pic needs to be… Read more: 6 Photography Tips to Pump Up Your Social Media at Events