All Blog Posts

You have big dreams for a gorgeous product line with your name on it. But how do you even start your own line? How do you find the […]

Social media is built on disruption. Way back when, in the mid-2000s, Facebook completely took over the world of digital marketing and through their acquisitions over the years […]

In less time than it will take you to read this sentence, ChatGPT, the powerful language model developed by San Fran-based startup OpenAI, could beep-beep out hundreds of […]

Pinterest isn’t just our favorite place to get inspired, it’s also one of the most accurate online trend predictors. The platform claims to have accurately forecasted 80% of the biggest […]

The social media landscape is always changing, with new trends emerging and existing ones growing and transforming, why wait to plan your social media strategy? Take a look […]

Planning a strategic and well thought out marketing plan can be a daunting task, especially when it comes to implementing and executing on those plans. Innovation is key […]

To misquote Madonna, we are digital girls (and boys), and this is a digital world. And what we do isn’t digital marketing, it is marketing in a digital […]

The metaverse: It’s a whole new world. Just like Aladdin told Jasmine, a fantastic point of view, a dazzling place you never knew. But the good news is […]

At ultraviolet we are always looking to the future. That’s one reason why we proudly collaborate on an internship program with Marywood University, where Interior Architecture students train […]

We know how hard it is to run a great social strategy — it’s what the ultraviolet team does all day (and some nights). Creating social success isn’t […]

Interview with Jeremy Jankowski, Creator Management Lead, Home & Design, Pinterest Content creators are finding new ways to connect and engage with their audiences. Aware of the pain […]

High Point Market, the twice-yearly furniture and design event that takes North Carolina by storm, just had its first nearly normal occurrence after a two-year period of pandemic […]

Pinterest is sometimes overlooked when prioritizing social media platforms and that’s because the most pinned ideas often center on planning a wedding, decorating a home office, or creating […]

Pinterest has become a powerful platform that you can use to differentiate your brand from the competition, direct traffic to your website, and drive conversions on ecommerce sites. […]

Imagine this scenario: You’re scrolling down your Instagram feed, when you suddenly see a partnership announcement between your favorite brand and a brand you’ve never heard of. Out […]

By now you’ve probably heard about the Chanel Advent Calendar viral reveals on TikTok that seemingly resulted in Chanel deleting their account. What started as a well-intentioned unboxing […]

For the second straight year, Hubspot’s annual conference was virtual and… Of course. We couldn’t miss it.  INBOUND is a three day, in-person conference that brings together inbound […]

Choosing a major is hard. Heck, school itself can just be a challenge. But finding your passion and thinking of how you are going to apply it in […]

With a $36 return for every $1 spent (Source: Litmus), email marketing should absolutely be incorporated into your digital marketing strategy. If you are staying on top of […]

Why fresh content matters to your marketing. Way back in 1996, cofounder of Microsoft, noted philanthropist and now the 4th richest person in the world, Bill Gates coined […]

Being a Style Spotter—a person of authority who discovers the coolest items at High Point Market—is a coveted title for someone who loves design. And what a fun […]

Was it by A. Compelling content, B. Utilizing SEO best practices, or C. A sprinkle of ultraviolet magic?  Answer: D All of the above When our client Swenson […]

You have a fantastic product or service opportunity.  You want more people to know about what you offer so that you can grow your customer base, meet your […]

As a designer or a brand, Instagram is a must-do marketing move to bring awareness of who you are and what you offer. At the Design Influencers Conference, […]

The tech world is full of exciting companies that seem to burst onto the scene and command everyone’s attention. You’re likely to read more than one story chronicling […]

When someone is thinking about remodeling their kitchen, right after daydreaming they probably hit the internet. Whether they are looking for inspiration or local contractors, they are likely […]

Something happens. A natural disaster. A violent crime. An event that triggers intense feelings, possibly fear, anger, dread, sadness, despair. This event and the subsequent firestorm of news […]

It’s not new information, but many consumers distrust online brand messaging. Today over 25% of US internet users are currently blocking ads on their devices—and that number is […]

The holidays are here—finally. Saying it’s been quite the year would be the understatement of the year. And we love the holidays so much under normal circumstances—Christmas movies, […]

Whether you’re working toward becoming an influential designer or just starting out your career in the space, there’s always something to learn from the top designers making it […]

Not that long ago, a website revamp was a long, complicated process that involved hiring a developer or learning code yourself. Luckily, that process has become more simplified […]

Choosing the right content management system (CMS) is crucial for the success of your business. After all, your website is often the first impression a potential client has […]

A long, long time ago (like 10 years ago) most people accessed the web on a laptop or desktop. But along came smartphones and that quickly changed things. […]

We were so excited when our friends at Lucy Interior Design launched their new blog last month. Award-winning luxury interior designer Lucy Penfield and her team are brilliant […]

Because of the rapid acceleration of information and communication, time has become our most precious commodity. And earning people’s attention—and keeping it— has never been harder, especially with […]

When the economy takes a hit, like it has since the coronavirus pandemic began, many companies look to cut out any extra costs.  And for some companies, marketing […]

If you groan when you see Halloween candy for sale before Labor Day, you won’t like what I have to say. To borrow a line from Game of […]

During any summer, the most coveted space is outdoors. Yes, outdoor living was wildly popular before the words “quarantine” became a word in anyone’s vocabulary. Yet as a […]

Between the new work-from-home lifestyle and continuation of stay-at-home directives, businesses and brands are being challenged to execute a major pivot to stay in business. The pressure’s on. […]

It all happened so fast. Six-foot social distancing rules. More canceled events than we can count. Fashion brands selling face masks. Two months ago feels like another world […]

Being a design influencer looks like so much fun. Being a photogenic person existing in a gorgeous, one-of-a-kind space, where the light hits you just so, and casually […]

The role of a digital marketing agency is to stay one step ahead—knowing and understanding new social trends and platforms. Although Pinterest was created nearly a decade ago, brands, bloggers and designers are still learning how they can benefit from using the platform in their marketing. And today, it’s more relevant than ever.

When we want to talk about lead generation (we’re a bunch of marketing nerds who love talking about this stuff), we go to ultraviolet founder and creative director […]

Every brand needs a video marketing strategy. It’s 2020: Video isn’t just one piece of your overall marketing plan, it should be a central part of every outreach […]

The world of content marketing, much like your average pop star, is always evolving. It’s critical for your business that you stay up-to-date with the latest developments in […]

As an agency that works with both brands and influencers, we’re always striving for authenticity in partnership building. We want our brands and influencer partners to align so […]

It’s hard to embrace the whole “new year, new you” mentality if you feel uninspired being surrounded by the same old stuff. Looking for help to get us […]

Social media is a huge part of many people’s lives—the average daily social media user is on 136 minutes a day—so it’s no surprise that social media plays a big […]

As temperatures drop down to the thirties, the uv team can’t help but dream about the holiday season. Have you given into Christmas movies or (super ambitious) started […]

With an eye for design and a steady stream of likable images, architects, remodelers and home builders have emerged as strong players on Instagram, using the platform to […]

High Point Market isn’t just the largest furnishings industry trade show in the world. It’s where serious retail home buyers, interior designers, architects, bloggers, thought-leaders and trend-setters gather […]

Brand and influencer partnerships may seem magical, but the picture-perfect sponsored posts you see on Insta are the result of careful planning, creativity, hard work, and analytics. And […]

It’s a good day when you can bring your favorite clients together for lunch. It’s an even better day when they’re the ones making the farm-to-table eats and […]

The ebook is an effective (though basic) lead nurturing offer. It delivers valuable info to contacts and is great for search authority. It’s also a bit of a […]

When you run the one person marketing department for a company, drafting budgets and posting to Facebook in the same day, the slick print campaigns and glowing Insta […]

We were curious, too, which is why we sat in during the What’s Next in Tech panel. Hosted in the Odegard Carpets suite, the discussion was one of dozens offered […]

Spring marks one year since our digital marketing agency moved into Bell Works, the mid-century icon built by architect/designer Eero Saarinen in 1957. The former home of Bell […]

How do you tell if a keyword you’d like to use is too difficult to get you ranked on the first page of a search? With a keen […]

I hate to admit it but I’ve been really down on millennials. Like, REALLY down. I totally bought into all the reports I read complaining about them being […]

What is a tweet chat? One of my favorite social media tools and an exciting way to discover new people, products, partners and… prospects. These are live Twitter […]

Ten years ago my answer to the cocktail party question, “What do you do?” was as easy as two letters: PR. These days that answer is: I help […]

You’ve seen them. Straight on selfie head shots (or dead shots). Pics that do nothing to compel people to engage. Let’s be real, a pic needs to be […]

There have been a ton of changes to social media in recent months, and many of those changes will actually make our job in marketing easier. (Yay! And […]

If you’ve been in PR even a short while you know we publicists have a (sometimes well earned) reputation for annoying reporters with incessant pitches of non-news items […]

What’s better than a beautiful, well curated Instagram feed? Two beautiful, well curated feeds working together for double the audience. The social media manager’s job of curating content […]

It’s hard to stand out in my email inbox. I stop to make tea and there are 17 new messages demanding my attention. (It’s probably happening to you […]

You do it at your desk. You do it on the train. You do it in line at the DMV. Heck you probably did it while you were […]

Style. Influence. Followers. Design bloggers have it all. And you need it. If you’ve developed a new product or run a boutique design company, the relationships you build […]

You know what you’re doing on the back end of a blog. You’ve got meta and featured images, links and alt tags. And you don’t let a post […]

The DIY game is strong in my family. This summer my husband single handedly cut in half and removed a 12 foot cast iron oil tank for our […]

A picture is worth a thousand… words? No. Eyeballs.  If you’re marketing your company online, you have mere seconds to grabs someone’s attention before they go clicking away. […]

If we all shared the Powerball we’d each get $4 million?!! We were saddened to learn recently that no, this is an urban myth. Generous Powerball sharing would […]

A dog snuggling with his bird best friend is trending. So is “the 10 strangest things to ever happenin a Walmart.” And so is Justin Bieber. But we’re […]

If you’ve ever witnessed a little kid birthday party you know about being on the wrong end of a person to person ratio. It’s a lot of noise […]

You’ve been told by marketers (and Google) that cranking out blogs can be the way to drive traffic to your site. True. But did you know blogs are […]

If you use Google Adwords for your business you probably know two things: You definitely pay for the service every month. And you definitely don’t know if it’s […]

This has been a banner year for Jen Smiga and Shannon Winning. We have learned, lost, worked hard, pitched our hearts out and grown beyond what we could […]

Hop in the car kids, because today we’re heading to Boston to learn how one startup made it stupid easy for followers to give them free press (and how your […]

The day has come. A one star review has hit you hard. It may not be affecting your businesses’ bottom line yet, but it sure has been a […]

There are plenty of ways to spend your marketing dollars. Staff, software, ads, agencies. But have you ever taken a holistic view of all your marketing efforts from […]

I write a LOT of emails. I know you’re thinking, Who doesn’t? But on top of my own emails to clients, colleagues and kids’ teachers, I ghost write and send […]

Your publicist’s metric for success is relationships, not revenue, right? What if you could tie sales leads, and revenue, to your pr department? It may sound far off, […]

Hurricanes. Floods. Data breaches. Employee malevolence. Staff violence. Financial problems. The list of potential crises that can strike small businesses or nonprofits are many, and real. But you […]

You didn’t start your business to write. You’re a service provider, startup company, or small business owner strapped for time and money. You’re not a writer. So where […]

Facebook may have hurt you in the past – making it harder to reach your customers without advertising – but its recent changes are a win for small businesses.The […]

Want to see me cringe? Mention the term SEO. The acronym stands for search engine optimization (but you probably knew that). I have a love hate relationship with […]

Click a button and donate. Seems simple and effective, right? People, the donate button is dead. Slapping a button on your website isn’t going to move strangers to give […]

We’ve been there. You’re just starting out (or restarting) and your small business has a latte sized budget to market. But you know you have to get the […]

So you want to know what your competitor is doing online. You’re thinking, what’s my competitor’s SEO rank? Or maybe you’re wondering if they have better digital marketing […]

If you’ve tried to secure media coverage for your company only to have the frenetic pace of trends knock your company off the media radar, take heart. It’s […]

If you’re holding a smartphone right now, you’re holding the greatest public relations tool this side of the press release. The media have more vehichles for breaking news […]