- From Creation to Conversion: Content Marketing & Multi-Touch AttributionUnlock Success with Ultraviolet: Expert Marketing & Attribution Strategies. Elevate Your Brand’s Reach Today
- Unlocking Creativity with AI: Five Surprising Applications in the Design IndustryIf you’ve ever thought that artificial intelligence (AI) was strictly the domain of sci-fi movies, prepare to have your world expanded. AI technology is transforming industries across the … Read more
- The Insider’s Guide To High Point MarketHigh Point Market, the largest home furnishings trade show in North America, is a must-attend event for interior designers looking to stay ahead of the latest trends and … Read more
- Everything You Wanted to Know About Product Licensing — But Were Afraid to AskYou have big dreams for a gorgeous product line with your name on it. But how do you even start your own line? How do you find the … Read more
- 4 Ways Design Influencers are Disrupting Your Social Media FeedsSocial media is built on disruption. Way back when, in the mid-2000s, Facebook completely took over the world of digital marketing and through their acquisitions over the years … Read more
- ChatGPT Didn’t Write This Blog… But Could It?In less time than it will take you to read this sentence, ChatGPT, the powerful language model developed by San Fran-based startup OpenAI, could beep-beep out hundreds of … Read more
- The Crystal Ball Says: Pinterest Home and Interior Design Trends Predictions for 2023Pinterest isn’t just our favorite place to get inspired, it’s also one of the most accurate online trend predictors. The platform claims to have accurately forecasted 80% of the biggest … Read more
- The 5 Social Media Trends That Will Matter Most in 2023The social media landscape is always changing, with new trends emerging and existing ones growing and transforming, why wait to plan your social media strategy? Take a look … Read more
- Your Digital Marketing Success Starts with These 5 StepsPlanning a strategic and well thought out marketing plan can be a daunting task, especially when it comes to implementing and executing on those plans. Innovation is key … Read more
- 5 Questions To Ask Yourself Before Hiring a Digital Marketing Agency in 2023To misquote Madonna, we are digital girls (and boys), and this is a digital world. And what we do isn’t digital marketing, it is marketing in a digital … Read more
- Everything You Wanted to Know About Design in the Metaverse (But Were Afraid to Ask) With Jaime DerringerThe metaverse: It’s a whole new world. Just like Aladdin told Jasmine, a fantastic point of view, a dazzling place you never knew. But the good news is … Read more
- Designing a Sustainable Future with Swati GoorhaAt ultraviolet we are always looking to the future. That’s one reason why we proudly collaborate on an internship program with Marywood University, where Interior Architecture students train … Read more
- Which Social Media Platforms Are Personality Matches for Your Brand?We know how hard it is to run a great social strategy — it’s what the ultraviolet team does all day (and some nights). Creating social success isn’t … Read more
- Why Pinterest Isn’t Just For Pretty Pictures AnymoreInterview with Jeremy Jankowski, Creator Management Lead, Home & Design, Pinterest Content creators are finding new ways to connect and engage with their audiences. Aware of the pain … Read more
- Yes, You Should Go to High Point MarketHigh Point Market, the twice-yearly furniture and design event that takes North Carolina by storm, just had its first nearly normal occurrence after a two-year period of pandemic … Read more
- Learning from Luxury Brands on PinterestPinterest is sometimes overlooked when prioritizing social media platforms and that’s because the most pinned ideas often center on planning a wedding, decorating a home office, or creating … Read more
- Pinterest Best Practices Sure To Power Up Your Pins and BusinessPinterest has become a powerful platform that you can use to differentiate your brand from the competition, direct traffic to your website, and drive conversions on ecommerce sites. … Read more
- Unexpected Partnerships on Social Media Pay off for Luxury BrandsImagine this scenario: You’re scrolling down your Instagram feed, when you suddenly see a partnership announcement between your favorite brand and a brand you’ve never heard of. Out … Read more
- Do’s and Don’ts of celebrating the holidays on social media — inspired by Chanel’s *luxury* advent calendarBy now you’ve probably heard about the Chanel Advent Calendar viral reveals on TikTok that seemingly resulted in Chanel deleting their account. What started as a well-intentioned unboxing … Read more
- The Top 10 lightbulb moments from Hubspot’s 2021 INBOUND Marketing ConferenceFor the second straight year, Hubspot’s annual conference was virtual and… Of course. We couldn’t miss it. INBOUND is a three day, in-person conference that brings together inbound … Read more
- Connecting With the Future of DesignChoosing a major is hard. Heck, school itself can just be a challenge. But finding your passion and thinking of how you are going to apply it in … Read more
- Apple’s Privacy Update and What it Means For Email MarketingWith a $36 return for every $1 spent (Source: Litmus), email marketing should absolutely be incorporated into your digital marketing strategy. If you are staying on top of … Read more
- Content May Be King, But Fresh Content Is Queen.Why fresh content matters to your marketing. Way back in 1996, cofounder of Microsoft, noted philanthropist and now the 4th richest person in the world, Bill Gates coined … Read more
- How to Be a High Point Market Style Spotter: Q&A with Jeanne K Chung of Cozy Stylish ChicBeing a Style Spotter—a person of authority who discovers the coolest items at High Point Market—is a coveted title for someone who loves design. And what a fun … Read more
- How Swenson Granite Works Got On The First Page of Google—And Climbed to the Top 3 ResultsWas it by A. Compelling content, B. Utilizing SEO best practices, or C. A sprinkle of ultraviolet magic? Answer: D All of the above When our client Swenson … Read more
- Be a People Pleaser. Grow Sales with Digital Marketing.You have a fantastic product or service opportunity. You want more people to know about what you offer so that you can grow your customer base, meet your … Read more
- Get Real on Instagram with Tips from The Trim QueenAs a designer or a brand, Instagram is a must-do marketing move to bring awareness of who you are and what you offer. At the Design Influencers Conference, … Read more
- 3 Lessons An Interior Designer Can Learn from Failed Tech StartupsThe tech world is full of exciting companies that seem to burst onto the scene and command everyone’s attention. You’re likely to read more than one story chronicling … Read more
- 3 Ways Inbound Marketing Can Boost Your Design BusinessWhen someone is thinking about remodeling their kitchen, right after daydreaming they probably hit the internet. Whether they are looking for inspiration or local contractors, they are likely … Read more
- How To Approach Social Media When Crisis Shakes the CommunitySomething happens. A natural disaster. A violent crime. An event that triggers intense feelings, possibly fear, anger, dread, sadness, despair. This event and the subsequent firestorm of news … Read more
- Attracting Authentic and Profitable Brand PartnershipsIt’s not new information, but many consumers distrust online brand messaging. Today over 25% of US internet users are currently blocking ads on their devices—and that number is … Read more
- Looking A Lot Like Christmas. A Peek into The Fun Ways Our Brand Partners are Styling Their Homes for the Holidays.The holidays are here—finally. Saying it’s been quite the year would be the understatement of the year. And we love the holidays so much under normal circumstances—Christmas movies, … Read more
- Talking Soulful Glamour and Influencer Marketing with Jewel Marlowe of Jeweled InteriorsWhether you’re working toward becoming an influential designer or just starting out your career in the space, there’s always something to learn from the top designers making it … Read more
- How HubSpot CMS and CRM Prime You for Google Mobile IndexingNot that long ago, a website revamp was a long, complicated process that involved hiring a developer or learning code yourself. Luckily, that process has become more simplified … Read more
- The Differences Between WordPress and HubSpot and Which CMS Is Right for Your BusinessChoosing the right content management system (CMS) is crucial for the success of your business. After all, your website is often the first impression a potential client has … Read more
- Google Is Flipping The Switch On Mobile-First Indexing. Is Your Website Ready?A long, long time ago (like 10 years ago) most people accessed the web on a laptop or desktop. But along came smartphones and that quickly changed things. … Read more
- An Interior Designer’s Design Blog Offers Space to Shine And GrowWe were so excited when our friends at Lucy Interior Design launched their new blog last month. Award-winning luxury interior designer Lucy Penfield and her team are brilliant … Read more
- The Future of Design is Digital: How Marketing Is Moving the NeedleBecause of the rapid acceleration of information and communication, time has become our most precious commodity. And earning people’s attention—and keeping it— has never been harder, especially with … Read more
- Marketing in Down Times Can Be the Sunny Spot in Your Customer’s DayWhen the economy takes a hit, like it has since the coronavirus pandemic began, many companies look to cut out any extra costs. And for some companies, marketing … Read more
- Publishers Predict A Holiday ExpressIf you groan when you see Halloween candy for sale before Labor Day, you won’t like what I have to say. To borrow a line from Game of … Read more
- Pop The Prosecco for This Showcase In Luxury Outdoor LivingDuring any summer, the most coveted space is outdoors. Yes, outdoor living was wildly popular before the words “quarantine” became a word in anyone’s vocabulary. Yet as a … Read more
- Webinar Recap: Understanding The Mindshift in Media Relations + Expanding Your Virtual CommunityBetween the new work-from-home lifestyle and continuation of stay-at-home directives, businesses and brands are being challenged to execute a major pivot to stay in business. The pressure’s on. … Read more
- PR and Digital Marketing Partnerships in a PandemicIt all happened so fast. Six-foot social distancing rules. More canceled events than we can count. Fashion brands selling face masks. Two months ago feels like another world … Read more
- The Design Blogger’s Tips for Creating a Killer Personal BrandBeing a design influencer looks like so much fun. Being a photogenic person existing in a gorgeous, one-of-a-kind space, where the light hits you just so, and casually … Read more
- Pinterest is Her Jam: A Q&A with Kyla Herbes of House of HipstersThe role of a digital marketing agency is to stay one step ahead—knowing and understanding new social trends and platforms. Although Pinterest was created nearly a decade ago, brands, bloggers and designers are still learning how they can benefit from using the platform in their marketing. And today, it’s more relevant than ever.
- Talking Lead Gen With Our Lead, Jennifer SmigaWhen we want to talk about lead generation (we’re a bunch of marketing nerds who love talking about this stuff), we go to ultraviolet founder and creative director … Read more
- When Words and Pics Alone Don’t Cut It: Our ❤️ For Video MarketingEvery brand needs a video marketing strategy. It’s 2020: Video isn’t just one piece of your overall marketing plan, it should be a central part of every outreach … Read more
- Marketing Stats Got Us Fired Up. Jumping Into 2020 Like…The world of content marketing, much like your average pop star, is always evolving. It’s critical for your business that you stay up-to-date with the latest developments in … Read more
- Social Climbing: Why Partnering With the Right Influencer MattersAs an agency that works with both brands and influencers, we’re always striving for authenticity in partnership building. We want our brands and influencer partners to align so … Read more
- Talking 2020 Design Trends with Eva AmurriIt’s hard to embrace the whole “new year, new you” mentality if you feel uninspired being surrounded by the same old stuff. Looking for help to get us … Read more
- Influencer Marketing: Partnerships Built On Trust (and Good Design)Social media is a huge part of many people’s lives—the average daily social media user is on 136 minutes a day—so it’s no surprise that social media plays a big … Read more
- Holiday Gift Guide: Our Ultra Good Picks from At Home Saunas to Natural Stone AccessoriesAs temperatures drop down to the thirties, the uv team can’t help but dream about the holiday season. Have you given into Christmas movies or (super ambitious) started … Read more
- How to Get Your Design and Remodeling Business Noticed on InstagramWith an eye for design and a steady stream of likable images, architects, remodelers and home builders have emerged as strong players on Instagram, using the platform to … Read more
- Atlanta’s SmithHönig Is High Point Market Bound (and so are we!)High Point Market isn’t just the largest furnishings industry trade show in the world. It’s where serious retail home buyers, interior designers, architects, bloggers, thought-leaders and trend-setters gather … Read more
- BTS with ultraviolet Influencer Ariel Garneau of PMQ for TwoBrand and influencer partnerships may seem magical, but the picture-perfect sponsored posts you see on Insta are the result of careful planning, creativity, hard work, and analytics. And … Read more
- How to Max Out Client Happiness with Partnerships Built on Great Food and Good DesignIt’s a good day when you can bring your favorite clients together for lunch. It’s an even better day when they’re the ones making the farm-to-table eats and … Read more
- LOOK HERE: Tips for Designing A Digital Product Lookbook That Gets ViewsThe ebook is an effective (though basic) lead nurturing offer. It delivers valuable info to contacts and is great for search authority. It’s also a bit of a … Read more
- What Small (and Mighty) Businesses Can Learn from a Big Marketing StrategyWhen you run the one person marketing department for a company, drafting budgets and posting to Facebook in the same day, the slick print campaigns and glowing Insta … Read more
- Interior Designers, Bloggers Get Honest About Tech at #WNWNWe were curious, too, which is why we sat in during the What’s Next in Tech panel. Hosted in the Odegard Carpets suite, the discussion was one of dozens offered … Read more
- Adaptive Reuse Matters to Design (Even in the Suburbs)Spring marks one year since our digital marketing agency moved into Bell Works, the mid-century icon built by architect/designer Eero Saarinen in 1957. The former home of Bell … Read more
- Why Your Boutique Design Company Isn’t Going To Rank For ‘Lights’How do you tell if a keyword you’d like to use is too difficult to get you ranked on the first page of a search? With a keen … Read more
- Millennials Are The Worst. Right?I hate to admit it but I’ve been really down on millennials. Like, REALLY down. I totally bought into all the reports I read complaining about them being … Read more
- What is a tweet chat? One Hour of Killer Lead Gen. Don’t Miss It.What is a tweet chat? One of my favorite social media tools and an exciting way to discover new people, products, partners and… prospects. These are live Twitter … Read more
- The Publicist’s Essential Guide To Meeting Brand Ambassadors on SocialTen years ago my answer to the cocktail party question, “What do you do?” was as easy as two letters: PR. These days that answer is: I help … Read more
- 6 Photography Tips to Pump Up Your Social Media at EventsYou’ve seen them. Straight on selfie head shots (or dead shots). Pics that do nothing to compel people to engage. Let’s be real, a pic needs to be … Read more
- 5 Not Terrifying Social Media Updates For Your BrandThere have been a ton of changes to social media in recent months, and many of those changes will actually make our job in marketing easier. (Yay! And … Read more
- Dear PR Rep, You Are Not a Parasite, AfterallIf you’ve been in PR even a short while you know we publicists have a (sometimes well earned) reputation for annoying reporters with incessant pitches of non-news items … Read more
- Instagram Partnerships: Where Everyone WinsWhat’s better than a beautiful, well curated Instagram feed? Two beautiful, well curated feeds working together for double the audience. The social media manager’s job of curating content … Read more
- These Subject Lines Dared Me To OpenIt’s hard to stand out in my email inbox. I stop to make tea and there are 17 new messages demanding my attention. (It’s probably happening to you … Read more
- You’re a Writer. Start Acting Like One.You do it at your desk. You do it on the train. You do it in line at the DMV. Heck you probably did it while you were … Read more
- Before You Pitch a Design Blogger, Get Your Message Clear [sample pitch]Style. Influence. Followers. Design bloggers have it all. And you need it. If you’ve developed a new product or run a boutique design company, the relationships you build … Read more
- Which Keywords Attract Customers? The Painful OnesYou know what you’re doing on the back end of a blog. You’ve got meta and featured images, links and alt tags. And you don’t let a post … Read more
- Put Down The Hammer: Why DIY Is Killing Your BusinessThe DIY game is strong in my family. This summer my husband single handedly cut in half and removed a 12 foot cast iron oil tank for our … Read more
- Fight Bounce Rates With These Image TricksA picture is worth a thousand… words? No. Eyeballs. If you’re marketing your company online, you have mere seconds to grabs someone’s attention before they go clicking away. … Read more
- No One’s Reading Your Blog, And Other MythsIf we all shared the Powerball we’d each get $4 million?!! We were saddened to learn recently that no, this is an urban myth. Generous Powerball sharing would … Read more
- Twitter moments: What the heck are they and how do you use them?A dog snuggling with his bird best friend is trending. So is “the 10 strangest things to ever happenin a Walmart.” And so is Justin Bieber. But we’re … Read more
- How to Pitch Media And Actually Be HeardIf you’ve ever witnessed a little kid birthday party you know about being on the wrong end of a person to person ratio. It’s a lot of noise … Read more
- PR Reps: How To Turn Your Blog Into Free PressYou’ve been told by marketers (and Google) that cranking out blogs can be the way to drive traffic to your site. True. But did you know blogs are … Read more
- Google Ads Are Ineffective At Wooing Buyers. Here’s Why You Should Use Them AnywayIf you use Google Adwords for your business you probably know two things: You definitely pay for the service every month. And you definitely don’t know if it’s … Read more
- 5 Reasons We’d Be Crazy Not To Be Thankful This YearThis has been a banner year for Jen Smiga and Shannon Winning. We have learned, lost, worked hard, pitched our hearts out and grown beyond what we could … Read more
- Forget Facebook. Click Send.Hop in the car kids, because today we’re heading to Boston to learn how one startup made it stupid easy for followers to give them free press (and how your … Read more
- Protect Your Business Street Cred Through Online ReviewsThe day has come. A one star review has hit you hard. It may not be affecting your businesses’ bottom line yet, but it sure has been a … Read more
- 9 Signs You’re Wasting Money on MarketingThere are plenty of ways to spend your marketing dollars. Staff, software, ads, agencies. But have you ever taken a holistic view of all your marketing efforts from … Read more
- How To Write a Mass Email Your People Will DevourI write a LOT of emails. I know you’re thinking, Who doesn’t? But on top of my own emails to clients, colleagues and kids’ teachers, I ghost write and send … Read more
- Your PR Department Is An Untapped Revenue GeneratorYour publicist’s metric for success is relationships, not revenue, right? What if you could tie sales leads, and revenue, to your pr department? It may sound far off, … Read more
- 6 Things Your Small Business Can Do Quickly During a CrisisHurricanes. Floods. Data breaches. Employee malevolence. Staff violence. Financial problems. The list of potential crises that can strike small businesses or nonprofits are many, and real. But you … Read more
- 7 Steps To Success for the DIY Business BloggerYou didn’t start your business to write. You’re a service provider, startup company, or small business owner strapped for time and money. You’re not a writer. So where … Read more
- Small Businesses Take Note! Three Facebook Updates Just For YouFacebook may have hurt you in the past – making it harder to reach your customers without advertising – but its recent changes are a win for small businesses.The … Read more
- 5 Ways to Tell If Your SEO Is Off TrackWant to see me cringe? Mention the term SEO. The acronym stands for search engine optimization (but you probably knew that). I have a love hate relationship with … Read more
- Why Your Nonprofit Needs To Ditch The Donate ButtonClick a button and donate. Seems simple and effective, right? People, the donate button is dead. Slapping a button on your website isn’t going to move strangers to give … Read more
- 9 Things to Do Right Now If You Have Almost No Money To Market Your Small BusinessWe’ve been there. You’re just starting out (or restarting) and your small business has a latte sized budget to market. But you know you have to get the … Read more
- How to Snoop on Your Competitor’s SEO RankSo you want to know what your competitor is doing online. You’re thinking, what’s my competitor’s SEO rank? Or maybe you’re wondering if they have better digital marketing … Read more
- 5 Ways to Secure Media Coverage: Tips From the EditorIf you’ve tried to secure media coverage for your company only to have the frenetic pace of trends knock your company off the media radar, take heart. It’s … Read more
- Public Relations: 3 Social Media Tricks to Tell Your Brand StoryIf you’re holding a smartphone right now, you’re holding the greatest public relations tool this side of the press release. The media have more vehichles for breaking news … Read more