summary
The beginning of a solid
partnership
Instone, a trailblazer in the construction industry for more than thirty years, has built its reputation on excellence by specializing in manufactured and natural stone veneer, landscaping stone, and masonry products. They maintain a steadfast commitment to ensuring customers get the products they want when they need them.
Despite three decades of success, Instone faced a challenge typical of the digital age: while its reputation and product diversity were robust, its online presence did not fully capture its innovative spirit and extensive portfolio. Instone aimed to better engage potential customers and showcase its comprehensive offerings online more effectively, recognizing the importance of enhancing its digital footprint.
A trailblazer in the construction industry for more than thirty years
Has built its reputation on excellence by specializing in manufactured and natural stone veneer, landscaping stone, and masonry products. They maintain a steadfast commitment to ensuring customers get the products they want when they need them.
Despite three decades of success, Instone faced a challenge typical of the digital age: while its reputation and product diversity were robust, its online presence did not fully capture its innovative spirit and extensive portfolio. Instone aimed to better engage potential customers and showcase its comprehensive offerings online more effectively, recognizing the importance of enhancing its digital footprint.
results
Partnership Highlights
(12-months Results)
UV’s integrated approach and strategic implementation led to significant achievements for Instone:
20%
Increase in website traffic
1,475%
Increase in blog traffic
17.4%
Increase in keywords ranking
55.9%
Increase in social media followers
80.5%
Increase in social media engagement
instone blog page
instone youtube channel
fabrication page
Making Stone Easy, and Fun
After laying the groundwork and defining clear roles, Instone and Ultraviolet found opportunities to get creative and achieve our partnership goals in new ways. Through strategic digital marketing and engaging campaigns, we celebrated several key successes:
Instone’s InBuilding Design Series
The InBuilding Design Show, produced by InDigital Media, brought together industry experts to educate homeowners, address common product questions, and spotlight Instone’s vibrant culture through fun challenges. Ultraviolet supported this series by building landing pages, writing copy, developing email workflows, creating promotional strategies, and producing campaign assets.
Instone’s Fabrication and Design Services
For Instone, stone is more than a product—it’s a crafted art form. The Fabrication and Design Services campaign was designed to emphasize this unique value. With the right team, technology, and materials in place, Ultraviolet’s challenge was to showcase Instone’s full-service approach. We developed a comprehensive suite of marketing tools, including landing pages, email workflows, persuasive copy, and adaptable assets for social media and web platforms to target their ideal audience.
