social media

As we enter the holiday season, social media platforms are kicking into high gear with their biggest innovations of the year. From Meta’s bold $10B infrastructure plans to platforms racing to enhance their holiday shopping capabilities, November’s updates are reshaping how brands and users interact online. While established networks continue to fine-tune their offerings, emerging players like Bluesky are gaining notable traction, creating an increasingly dynamic social media ecosystem.

Let’s dive into the major developments that defined social media this month.

Meta’s Bold Infrastructure Move: The $10B Global Subsea Cable Project

Meta has unveiled its most ambitious infrastructure project to date: a planned $10 billion global fiber-optic subsea cable network. This massive undertaking, spanning over 40,000 kilometers, represents a significant shift in Meta’s infrastructure strategy. The investment reflects Meta’s position as one of the largest drivers of global internet traffic, with its properties accounting for 10% of all fixed internet traffic and 22% of all mobile traffic.

The cable’s planned route takes a distinctive “W” shape around the globe, extending from the U.S. East Coast to India via South Africa, then connecting to the U.S. West Coast via Australia.

This dedicated data pipeline would give Meta unprecedented control over its global data traffic, ensuring more reliable service for its billions of users worldwide. While the project is still in its early stages with detailed plans expected in early 2025, it signals Meta’s commitment to building resilient infrastructure to support its growing network demands. For marketers, this infrastructure investment promises more stable platform performance and improved global reach capabilities.

Instagram’s Evolution: Enhanced User Control and Creator Tools

Instagram is rolling out several significant updates aimed at improving user experience and content discovery. A standout addition is the new “reset” feature for clearing content recommendations across Explore, Reels, and Feed, giving users more control over their content experience. The platform has also enhanced its search functionality with improved filtering options.

In a notable move to enhance user experience, Instagram has discontinued its controversial “rug pull” feature, which caused preloaded videos to disappear abruptly when the app refreshed with new content. The practice, originally intended to boost engagement, was acknowledged as “really annoying” by Instagram head Adam Mosseri, leading to its removal.

Additionally, Instagram has released a new Collage option for Stories, allowing users to combine photos and videos into a single frame directly within the app. This feature aims to make Story creation more dynamic and engaging by offering customizable layouts for users to showcase multiple moments at once. For brands and creators, this provides new creative possibilities for visual storytelling and content presentation.

Direct Messaging Enhancements

Instagram has significantly upgraded its DM capabilities to help creators and brands manage their messaging more effectively. Here are the key updates:

Live Location Sharing: Users can now share their real-time location with friends for up to one hour. This feature comes with built-in privacy controls and is disabled by default, making it particularly useful for businesses coordinating event meetups or local promotions with customers.

Enhanced Communication Tools: Over 300 new stickers have been added to the platform, giving brands more creative ways to engage with customers. These stickers can be used to add personality to customer service interactions and create more engaging responses to follower messages.

Advanced Message Sorting: The new sorting and filtering tools allow users to organize message requests by follower count, verified accounts, brands, and creator status. For businesses and influencers managing high volumes of messages, this means being able to prioritize high-value interactions and potential collaboration opportunities more efficiently.

Story Replies Management: A dedicated “Story Replies” folder now consolidates all responses to Stories in one place, making it easier for brands to track engagement and respond to customer interactions from their Story content.

These enhancements are particularly valuable for creators and brands managing high volumes of incoming messages, as they provide more sophisticated tools for prioritizing and organizing customer communications. The updates reflect Instagram’s growing focus on improving business-customer interactions through direct messaging.

TikTok: Platform Growth and Valuation

ByteDance, TikTok’s parent company, has demonstrated significant growth with a recent valuation of $300 billion through a share buyback program – a substantial increase from its $225 billion valuation in 2023. This impressive rise reflects the platform’s growing dominance in the social media landscape and its increasing importance as a marketing channel.

The buyback provides liquidity to investors amid IPO delays, while the platform continues to expand its influence globally. For marketers, this valuation milestone underscores TikTok’s stability and potential as a long-term marketing investment, particularly as the platform continues to develop new features and expand its advertising capabilities.

Threads: Refined Features and Growing Competition

Threads continues to evolve with a new home screen redesign that enables swipe navigation between feeds, providing quick access to “For You,” “Following,” and custom feeds. The platform has introduced AI-powered summaries in the “Trending Now” section and improved search functionality with date range and account filters.

The platform’s strategic shift in content algorithm now prioritizes posts from followed accounts while reducing recommended content from unfamiliar sources. For marketers, this means focusing on building and engaging with a loyal follower base rather than relying on algorithmic reach. The change encourages brands to create more meaningful connections with their existing audience.

Pinterest: Record Growth and Holiday Innovation

Pinterest has achieved remarkable growth this quarter, reaching 537 million global monthly active users – an 11% year-over-year increase. The platform’s Q3 revenue hit $898 million, representing an 18% rise, driven by successful implementation of AI-powered features and enhanced advertising tools.

Pinterest has introduced new features to enhance holiday shopping, including customizable product wishlists and expanded Gift Guides curated by celebrities like Paris Hilton, RuPaul, Emma Chamberlain and K-Pop group TWICE. Users can now easily save items from these guides to their wishlists, streamlining the shopping experience.

Additionally, Pinterest is rolling out an experimental, machine-learning-powered “Holiday Finds” tab that offers personalized product recommendations based on individual user activity. These innovations create new opportunities for brands to reach holiday shoppers through curated collections and AI-enhanced discovery tools, making Pinterest an increasingly valuable platform for e-commerce and seasonal marketing campaigns.

These innovations create new opportunities for brands to reach holiday shoppers through curated collections and AI-enhanced discovery tools, making Pinterest an increasingly valuable platform for e-commerce and seasonal marketing campaigns.

LinkedIn: Strategic Features Adjustment and Growth

LinkedIn is discontinuing its Audio Events feature, which was introduced in 2022 as a competitor to platforms like Twitter Spaces and Clubhouse. The feature will be fully unavailable after December 31, 2024. LinkedIn plans to integrate audio functionalities into LinkedIn Live, requiring users to utilize third-party streaming services for live events.

The platform has also shared new posting tips to help users enhance their presence. The guidance emphasizes sharing original insights, avoiding spam and engagement bait, and maintaining professionalism to foster meaningful discussions.

LinkedIn also advises against content that promotes products without offering value, irrelevant comments, and posts that explicitly solicit likes or shares. For marketers, this underscores LinkedIn’s commitment to maintaining its professional environment and the importance of creating value-driven content that genuinely engages professional audiences.

Looking Ahead: Key Trends for Marketers

As we approach 2025, several trends are shaping the future of social media marketing:

1. Enhanced Engagement Tools: Platforms are investing in features that facilitate deeper connections between brands and audiences
2. AI Integration: Artificial intelligence is becoming central to content optimization and targeting
3. Cross-Platform Strategy: Success requires adapting content strategies for platform-specific features
4. Creator Economy: New tools are empowering brands to create more engaging content
5. Personalization: Platforms are emphasizing customized user experiences

With each platform carving out its unique space and expanding into new territories, the competition for user attention and engagement remains fierce. Meta continues to lead with bold infrastructure investments, while other platforms are rapidly refining their strategies to meet evolving user needs and preferences.

For businesses and marketers, staying on top of these updates is crucial—especially as we head into the holiday season, bringing major opportunities for growth. Success will come from leveraging the latest features and tools from each platform while maintaining authentic connections with your audience.

Subscribe to our newsletter for monthly breakdowns of new features, expert analysis, and actionable strategies you can implement right away. Our expert insights will equip you with the knowledge and strategies needed to thrive in social media marketing. breakdowns of new features, expert analysis, and actionable strategies you can implement right away. We distill the noise into clear, practical insights that help you make informed decisions for your social media strategy.

While election coverage dominated the headlines this October, social media has been quietly cooking up some interesting changes. Meta’s testing new ways to customize ad displays across its platforms with their “Flexible Media” option, TikTok’s making music discovery seamless with Apple Music and Spotify integration, and Threads is surprisingly thriving with 275M monthly users. Meanwhile, Pinterest is letting AI join the creative department with innovative ad tools, and LinkedIn is breaking engagement records yet again.

Let’s dive into what’s been happening across social.

Meta’s Ecosystem: Balancing Innovation and Responsibility

Facebook’s Strategic Shifts

Meta is revolutionizing its advertising approach with the introduction of “Flexible Media,” representing a significant step toward automated ad delivery. This new system allows Meta to optimize ad placement across different placement groups, effectively choosing which version of your ad to show to different audiences. It’s part of a broader push toward automation, complementing their existing Advantage+ campaign tools.

The system works by allowing advertisers to submit multiple media options, with Meta’s AI determining the optimal display for each placement group. While some advertisers might feel hesitant about relinquishing control, early data suggests that Meta’s AI-driven approach could deliver superior results by leveraging its vast user behavior data.

Instagram’s Creator-Focused Evolution

Instagram has rolled out significant upgrades to its DM system, specifically targeting the needs of creators and influencers. The new features include sophisticated sorting and filtering options for message requests, allowing users to organize incoming messages by follower count, verified accounts, brands, and creator status. A dedicated “Story Replies” folder has also been introduced, streamlining the way creators manage their audience interactions.

In a particularly interesting development, Instagram has implemented a dynamic video quality system. According to Adam Mosseri, the platform adjusts video quality based on aggregate viewing patterns, with more popular content receiving higher quality encoding. While this has sparked some debate about creating potential advantages for established creators, Mosseri maintains that content substance remains the primary driver of engagement rather than video quality.

Threads’ Remarkable Growth Story

Meta’s text-focused platform Threads continues to exceed expectations, reaching 275 million monthly active users. Unlike some social platforms that see rapid growth followed by sharp declines, Threads has maintained steady user engagement by positioning itself as a complementary experience to Instagram rather than a direct competitor to other text-based platforms.

The platform’s success appears to stem from its strategic integration with Instagram’s visual-first ecosystem while maintaining its own distinct identity for text-based conversations. This dual approach allows users to maintain their existing Instagram connections while building new engagement patterns through text-based interactions.

What’s particularly noteworthy about Threads’ growth is that it has achieved this milestone organically, primarily through user satisfaction and word-of-mouth rather than aggressive marketing campaigns. The platform’s focus on fostering genuine conversations while leveraging Instagram’s existing social graph has proven to be a winning combination.

TikTok: Enhancing Music Integration and Marketing Tools

TikTok has significantly upgraded its music integration capabilities with a new “Share to TikTok” feature, enabling seamless sharing from Apple Music and Spotify. This update includes various sticker types for highlighting tracks and the ability to share music through DMs, with stickers linking directly back to the streaming services. Given TikTok’s significant role in music discovery – with 75% of users finding new artists through the platform – this integration strengthens its position as a key player in the music industry.

The platform has also released a comprehensive guide for post-holiday marketing, introducing the concept of “Q5” – the period between post-Christmas and early new year.

This guide provides valuable insights into consumer behavior during this often-overlooked period, noting that while shopping interest remains high, the focus shifts toward self-care and new year-related content.

LinkedIn: Record Engagement Amid Transparency Questions

LinkedIn continues to report record engagement levels, though questions remain about the platform’s metrics reporting. While LinkedIn celebrates reaching a billion members, industry analysts note that actual active user numbers likely represent a smaller percentage of this total – possibly around 300 million active users, based on EU data patterns.

Despite these metric questions, LinkedIn’s revenue grew 10% this quarter, indicating strong commercial performance. The platform continues to evolve, though some question its attempts to incorporate features more commonly associated with traditional social media platforms.

Pinterest: Embracing AI for Enhanced Advertising

Pinterest is making significant strides in AI-powered advertising with its new Performance+ suite. The platform now offers generative AI tools that can transform product images with blank or white backgrounds into lifestyle imagery, significantly enhancing visual appeal. Early adopters like Walgreens have reported impressive results, including a 55% higher clickthrough rate and 13% lower cost-per-click using AI-generated backgrounds.

The platform has also expanded its automation capabilities, allowing advertisers to streamline campaign creation with 50% less input required. Early tests show promising results, with advertisers experiencing a 64% decrease in cost per action and a 30% increase in conversion rates.

Looking Ahead: The Future of Social Media

As we move toward 2025, several key trends are shaping social:

1. AI-Driven Automation: Platforms are increasingly leveraging AI for everything from content moderation to ad optimization, with a clear trend toward automated campaign management.
2. Enhanced Creator Tools: Platforms are investing heavily in features that help creators manage and monetize their presence more effectively.
3. Music and Content Integration: Cross-platform integration, particularly in music and content sharing, is becoming increasingly seamless.
4. Smart Advertising: AI-powered tools are making advertising more efficient and personalized, with platforms offering increasingly sophisticated automation options.
5. Metric Transparency: There’s a growing discussion about how platforms report their user engagement and success metrics.

As platforms continue to evolve and introduce new features, success in social media marketing requires both strategic thinking and tactical agility. Consider starting with one automated solution at a time to test its effectiveness for your brand. Keep a close eye on your metrics, but don’t be afraid to experiment with new features – whether that’s Instagram’s enhanced DM tools for creator relationships or Pinterest’s AI-powered ad capabilities. Remember that while AI and automation can optimize your campaigns, they work best when guided by clear brand objectives and deep audience understanding.

Want to stay ahead of these rapid changes? Subscribe to our newsletter for monthly breakdowns of new features, expert analysis, and actionable strategies you can implement right away. We distill the noise into clear, practical insights that help you make informed decisions for your social media strategy.

Meta, Instagram, TikTok, LinkedIn, and Pinterest have all recently launched updates that are set to transform how we interact, create, and promote online. From cutting-edge AI features to enhanced creative tools and privacy improvements, these changes bring fresh opportunities for users and marketers alike.

We know it’s a lot to keep up with, but we’re here to help. In this post, we’ll break down the key updates from each platform and show you how to leverage them, whether you’re a casual user or aiming to boost your marketing strategy.

Meta: Pioneering the Future of Social Interaction

Facebook: Embracing AI, VR, and AR

Meta, the parent company of Facebook, Instagram, and WhatsApp, has been at the forefront of innovation this month. At their highly anticipated Connect 2024 event, they unveiled significant advancements in artificial intelligence (AI), virtual reality (VR), and augmented reality (AR) technologies. These tools are set to revolutionize how users and businesses interact within the Meta ecosystem, promising more immersive experiences.

As we approach the holiday season, Meta is doubling down on its commitment to businesses. They’ve rolled out updated ad options designed to help companies optimize their holiday campaigns, including improved ad placements and more personalized shopping experiences to boost conversion rates.

One of these updates includes discount code promo options, with a more prominent code notification, which automatically adds the code at the checkout.

To further support businesses, Meta has released a comprehensive holiday marketing checklist. This resource offers a step-by-step guide for companies preparing for the peak shopping season, covering strategies for ads, Reels, and immersive experiences. It’s clear that Meta is positioning itself as an indispensable partner for businesses looking to capitalize on holiday spending.

Recognizing the growing importance of short-form video, Meta has published a new guide focused on Reels marketing, providing best practices for creating engaging content that resonates with audiences and maximizes campaign reach. This move underscores the platform’s commitment to competing with TikTok in the short-video space.

Instagram: Enhancing User Experience and Safety

Instagram has been particularly active this month with a slew of updates and new features. In a notable move, Instagram’s chief addressed the ongoing debate about the platform’s “Following” feed option. Despite user requests for a chronological feed, the platform maintains that algorithmic recommendations are more effective for engagement. This highlights the ongoing tension between user preferences and platform strategies.

Safety and Privacy Initiatives

Instagram has implemented stricter privacy settings for accounts belonging to users under 16, automatically applying these protections to enhance safety and limit unwanted interactions. The platform has also bolstered parental control features, giving parents more tools to manage their teens’ activities.

Key Updates for Users

• Direct Messaging Upgrades: New photo editing features allow users to tweak and send edited images directly within chats.
• Signature Sound App: This app enables users to create personalized audio effects for Reels and Stories.
• Expanded Reminder Ads: Options for reminder ads have broadened, now available through Instagram’s API.
• Enhanced Engagement Tools: New features in direct messaging boost interaction, including quick replies.
• Broadcast Channel Replies: Creators can foster deeper engagement within their communities by enabling replies in broadcast channels.
• Custom Collage Creation: Users will soon be able to create custom collages for Stories.
• Story Comments: Users can now comment directly on Stories, driving real-time interactions.

To support creators and businesses in navigating these new features, Instagram has shared updated best practices for optimizing content and engagement strategies.

Threads: The New Frontier

Meta’s newest platform, Threads, is quickly gaining attention, especially now as users can add up to 20 photos and videos in a single post, enhancing multimedia engagement.

The recent acquisition of the threads.com domain highlights Meta’s commitment to expanding this venture, signaling more integration and growth on the horizon.

While Threads currently lacks a direct messaging system, Meta is exploring ways to streamline the process of sending Instagram messages from the app, hinting at a future where Threads could become a comprehensive communication platform.

Recent discussions, such as those on WIRED’s Gadget Lab podcast, have explored Threads’ potential as a major player in social media. This growing interest is reflected in Threads’ rising app download rankings, indicating increasing user adoption and solidifying its position in Meta’s social ecosystem.

TikTok: Expanding Horizons and Innovating for Advertisers

TikTok is moving forward with new features and opportunities for advertisers:

• 2024 Holiday Gift Guide: Brands can apply for inclusion in the 2024 Holiday Gift Guide, offering a prime opportunity to showcase products to holiday shoppers.
• Keyword Targeting for Search Ads: New capabilities allow advertisers to reach users with greater precision based on their search behavior.
• Combating Medical Misinformation: Partnering with health organizations, TikTok is rolling out new policies to ensure users receive accurate health information.
• Music App Shutdown: The standalone TikTok music app has been discontinued, with music features integrated back into the main platform.
• Paid Subscriptions for Creators: Creators can earn directly from their fanbase through an expanded paid subscription program offering personalized content.

Analysts are also watching the potential involvement of French billionaire Xavier Niel, speculating on how his influence could shape TikTok’s growth, particularly in Europe.

LinkedIn: Balancing Innovation and Privacy

LinkedIn has rolled out a series of updates recently, including the launch of a Gen Z-focused podcast, marketing attribution tools, and expanded language support, though the platform also faced scrutiny over its use of user data for AI training.

• Gen Z-Focused Podcast: LinkedIn has partnered with iHeartRadio to launch a podcast series aimed at Gen Z, offering career advice and insights.
• Advanced Revenue Attribution Reporting: A new guide helps businesses track and measure revenue attribution from their marketing efforts.
• AI Training Data Controversy: LinkedIn was found to have used user data for AI training before updating its terms of service. In response to scrutiny, the platform has ceased using UK user data for AI model training.
• Platform Updates: LinkedIn is phasing out its Top Voice badges and discontinuing collaborative articles as part of a broader update.
• Language Support Expansion: Additional language support helps businesses and professionals improve accessibility in global markets.

Pinterest: Embracing AI and Enhancing User Creativity

Pinterest is integrating AI into its platform and expanding offerings for users and advertisers:

• GenAI Tools for Advertisers: Generative AI tools allow advertisers to create dynamic and tailored product imagery to enhance ad performance.
• Collage Remix and Sharing Options: New features provide users with creative ways to engage with content and collaborate on visual projects.
• Expanded Promotional Push: Pinterest initiated a campaign to attract more advertisers, showcasing its unique visual discovery features.
• Pinterest Presents Event: The annual event showcased new ad tools, expanded shopping features, and creative opportunities for brands.

With each platform carving out its own space and expanding into new areas, the competition remains fierce. Meta continues to lead, but TikTok, LinkedIn, and Pinterest are rapidly refining their strategies to meet evolving user needs.

For businesses and marketers, staying on top of these updates is crucial—especially as the holiday season approaches, bringing major opportunities for growth. Success will come from leveraging the latest features and tools from each platform.

While the potential for growth is exciting, businesses must also be mindful of privacy concerns and the importance of responsible digital engagement. To stay informed about the latest trends and updates that can boost your brand, subscribe to our newsletter. Our expert insights will equip you with the knowledge and strategies needed to thrive in social media marketing.

In the blink of an eye, social media can transform the ordinary into the extraordinary. From casual comments sparking global trends to nostalgic features making unexpected comebacks, recent events on various platforms have showcased the internet’s unique power to amplify ideas and revive trends seemingly out of nowhere.

We’ve witnessed the transformative power of viral fame on content creators, observed tech giants pivoting their strategies in the virtual reality space, and seen everyday social platforms evolve in unexpected ways. From Meta’s strategic shifts in VR and AR to Instagram’s nostalgic nod to MySpace with profile music, the impact of these changes is reverberating through both corporate boardrooms and users’ personal spaces. Social media influences everything from how we express ourselves online to how businesses market their products and services.

Let’s explore the stories, innovations and trends that have defined this extraordinary month.

Facebook: Shifting Gears in Virtual Reality

Meta, Facebook’s parent company, has made a significant strategic shift in its virtual reality (VR) efforts. The company has canceled plans for a high-end mixed-reality headset as part of its cost-cutting measures. Instead, Meta is now focusing on developing more affordable augmented reality (AR) and VR devices. This pivot aims to broaden accessibility and accelerate consumer adoption of immersive technologies.

Instagram: Embracing Authenticity and Nostalgia

Instagram has rolled out several updates that reflect changing user preferences:

1. Enhanced Metrics: The platform now places greater emphasis on view counts, helping creators better understand their content’s reach and impact.
2. Expanded Carousels: Users can now post up to 20 photos or videos in a single carousel, catering to the growing trend of “photo dumps” and more casual, authentic content sharing.
3. Profile Music Feature: In a nostalgic nod to the MySpace era, Instagram has introduced a feature allowing users to add a favorite song to their profile. This update enhances personalization and encourages creative self-expression.

These changes demonstrate Instagram’s efforts to balance innovation with elements that resonate with users’ desire for authenticity and personalization.

Threads: Rapid Growth and Integration

Threads, Meta’s ambitious foray into the microblogging space, has demonstrated remarkable momentum since its launch. In August 2024, the platform reached a significant milestone, surpassing 200 million active users. Meta has strategically enhanced Threads’ integration within its family of apps by enabling cross-posting capabilities with Facebook and Instagram, creating a seamless content-sharing experience across its digital ecosystem.

While the platform currently operates without ads, Meta is actively exploring monetization options for Threads, though no specific timeline has been announced. In its ongoing efforts to refine user experience, Threads is testing new features such as the ability to save multiple post drafts, with plans to introduce post-scheduling functionality in the near future. These developments underscore Meta’s commitment to establishing Threads as a formidable competitor on social media.

TikTok: Shaping Culture and Expanding Features

TikTok continues to be a powerhouse of cultural influence and innovation. This month, the platform has been at the center of a linguistic phenomenon, with creator Jools Lebron’s use of words like “demure” and “mindful” to describe everyday activities sparking a widespread trend. The demure trend phenomenon has attracted participation from celebrities and even government entities, showcasing TikTok’s far-reaching impact on broader cultural discourse.

Beyond trending words, TikTok is expanding its functionality to compete with traditional messaging apps. The platform is introducing group chats, allowing users to create and participate in group conversations.

This new feature enhances TikTok’s social interaction capabilities beyond video sharing, positioning it as a more comprehensive communication platform.

LinkedIn: Building Trust and Enhancing Engagement

LinkedIn has introduced new features to increase trust and user engagement:

1. Company Page Verification: A new verification feature for company pages allows businesses to authenticate their profiles with a badge, helping users identify legitimate companies more easily.
2. Video Carousels: Users can now post video carousels in their feeds, offering a more dynamic way to share content and enhance multimedia experiences on the platform.

These updates reflect LinkedIn’s ongoing efforts to maintain its position as the premier professional networking platform by enhancing user trust and providing more engaging content options.

Pinterest: Forcasting Fall 2024 Trends

Pinterest’s Fall 2024 Trend Report offers a glimpse into upcoming consumer interests across various categories. As a platform known for inspiration and trend prediction, Pinterest’s insights are valuable for businesses and marketers alike.

The report highlights several key trends:

• Fashion embraces bold patterns and voluminous pieces, with searches for “leopard print jeans” up 2990%.
• Beauty trends include fox-inspired hair colors and dewy makeup looks.
• Home decor focuses on creating tranquil spaces with Japanese-inspired elements.
• Food trends feature earthy ingredients and increased interest in Japanese cuisine.
• Gen Z shows growing interest in DIY projects and community-based activities.

Notable statistics include a 140% increase in “fall movie night” searches and a 135% rise in “Japanese living room design” queries. These trends reflect a desire for social connection and cultural exploration.

For businesses, the report suggests opportunities in:

• Incorporating Japanese-inspired elements across product lines
• Developing community-focused marketing strategies
• Emphasizing sustainability and nature-inspired designs
• Catering to the DIY and crafting market, especially for Gen Z
• Addressing the continued focus on wellness and self-care

By aligning with these trends, businesses can better connect with their target audiences and stay ahead of evolving consumer preferences. Pinterest’s report serves as a valuable tool for strategic planning in the coming season.

Implications for Marketers and Businesses

1. Authenticity is Key: The shift towards more casual, authentic content on platforms like Instagram and TikTok suggests that brands should consider incorporating more genuine, behind-the-scenes content into their social media strategies.
2. Cross-Platform Integration: With Meta enabling cross-posting between its platforms, businesses should think about crafting content that works well across multiple channels while respecting platform-specific best practices.
3. Video Content Dominance: The introduction of video carousels on LinkedIn and the continued popularity of TikTok underscore the importance of video content in social media strategies.
4. Trust and Verification: LinkedIn’s verification badges for company pages highlight the growing importance of establishing trust on social platforms. Businesses should prioritize getting verified on relevant platforms to enhance their credibility.
5. AR and VR Opportunities: Meta’s shift towards more affordable AR and VR devices suggests that these technologies may soon become more mainstream. Forward-thinking businesses should start considering how they might leverage these technologies in their marketing and customer engagement strategies.
6. Trend Forecasting: Pinterest’s trend reports continue to be a valuable resource for businesses looking to align their offerings and content with upcoming consumer interests.

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