Designer Marketing Readiness

Brand Vibes Check

I’ve nailed down my brand voice (elegant? bold? friendly?)

I have defined brand guidelines (reflective of your signature style)

I can explain what makes my design approach special in 30 seconds

Photo & Video Gallery

I have professional photos of at least 3-5 projects

My project photos show all the juicy details from full room to vignettes

I’ve captured those satisfying before/after transformations

I have some video content (even those quick phone snippets count!)

Dream Goals

I have specific goals (beyond “be Instagram famous”)

I can describe my dream client like I’m setting them up on a blind date

I know which neighborhoods or cities I want to conquer with my designs

I’ve figured out which services make me the happiest (and most profitable)

Marketing Wishlist

I know what marketing help I need (SEO? social? content creation?)

I understand basic marketing lingo (or can at least fake it convincingly)

I’m clear on which social platforms my ideal clients are using

I’ve got the general gist of how digital marketing works

Playing Well With Others

I can commit to regular check-ins without ghosting my marketing team

I promise not to leave feedback hanging in inbox purgatory for weeks

There’s a designated marketing point person on my team (even if it’s just me)

I’m happy to share my design wisdom for content creation

Digital Ducks in a Row

I’ve set up actual business accounts on social platforms

I can access my website without having to call my (insert young relative here) for help

I can provide Google Analytics access (or at least know it exists)

I have organized folders of approved images (not just “Misc Project Pics 2023”)

Money Talk

I’ve set aside a real marketing budget (not just spare change)

I understand agencies typically charge $2,500-$10,000+ monthly while freelancers might be $50-$150+ hourly (rates vary based on experience, location, and scope!)

I’m ready for at least a 3-6 month commitment (because overnight success isn’t a thing)

I can carve out at least 2 hours weekly for marketing stuff (promise!)

Tech Comfort Zone

I’m somewhat familiar with tools like Canva or willing to learn

I’ve used or can figure out project management platforms

I understand that “engagement” isn’t just about wedding rings

I’m tech-savvy enough to open a PDF

I know what I don’t know about using digital tools and how to leverage them

Content Goldmine

I can explain my design process in my sleep

I remember the stories behind my projects (not just “the blue bedroom”)

I know what questions clients always ask me

I have design knowledge I’m willing to share

Legal Stuff

I have permission to use client project photos (not just a verbal “sure!”)

I’m somewhat aware of privacy rules for marketing

I’m not stealing stock photos (or at least will stop now)

My website has those boring-but-necessary legal pages

Your Readiness Score:

First Name

Last Name

Email

The Interior Designer’s Checklist ✨

Are You Ready for Marketing Support?

Your Readiness Score:

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