Not that long ago, a website revamp was a long, complicated process that involved hiring a developer or learning code yourself. Luckily, that process has become more simplified with the development of content management systems, aka a CMS. Creating a relevant and up-to-date website is vital to your business’s success and longevity. When Google introduces Mobile-First Indexing in September 2020 it may penalize you for having an outdated website, meaning your position on Google will fall and your website may not even be seen by potential clients. Luckily, with help from the ultraviolet team—and through HubSpot’s CMS— you will be primed and ready to go once Google flips the switch.
Now all of this may sound complicated, but HubSpot’s CMS software makes website design easy enough for anyone to use and understand. The software takes out the complicated process of coding and traditional website design and makes it simple, easy and (dare we say it…) fun! The simplicity of the HubSpot CMS makes it perfect for designers who want a website that stands out.
With the HubSpot CMS, experimenting and figuring out what works for your site is easy and encouraged. Creating new web pages has never been so simple and with 24/7 security monitoring and threat protection, you can be assured that your information will not be compromised. On top of this, it is super easy to integrate your social media onto HubSpot. The various pricing packages from HubSpot make it easy for you to pick the package that is right for your business.
HubSpot’s customer relationship management system or CRM works alongside their CMS. It’s what you’ll use to keep track and manage your businesses relationships. Because the two are connected, you will be able to have a better understanding of where your potential clients are coming from and where they are converting to customers on your site. The HubSpot CRM allows you to view detailed reports from your site and will ultimately allow you to better tailor your website to your client’s needs. If you already have a CRM, HubSpot integrates seamlessly.
Now that you know how the HubSpot CMS and CRM work, it is important to understand the role they play in the sales funnel.
Having a website that shows up on search engines, and generates that initial intrigue and answers a searcher’s questions is crucial in moving potential clients through your sales funnel.
Another way the HubSpot CMS and CRM relationship benefits your business is through its smart content capabilities. Through the CRM, and creating a list of contacts, the CMS will be able to identify what type of visitor is on your site and more easily convert them by creating smart content, forms and CTAs. This is extremely important. Personalized CTAs perform 202% better than generic CTAs .
Smart content is a big part of moving your prospect through your sales funnel on your website.
Ultraviolet is perfectly positioned to have your website primed and ready to go when Google mobile-first indexing launches in September. Our extensive knowledge of the design industry, along with our proven ability to create original and relevant content, will make sure your site ranks high in SEO. We will generate brand-right content and design a website that will move your clients through the sales funnel and convert leads into new clients. With our help—and along with the services of HubSpot—we can create or refresh your website so your site is Google mobile-first indexing ready.