Pinterest has become a powerful platform that you can use to differentiate your brand from the competition, direct traffic to your website, and drive conversions on ecommerce sites.
In addition to being a platform to search for recipes, gift ideas, makeup tutorials and home DIY projects, Pinterest is where consumers go to interact with new trends and make their next purchase.
In fact, “the number of Pinners engaging with shopping surfaces grew over 20% both quarter over quarter and year over year in Q4 [of 2021].” Source: Pinterest Q4 Report
As a visual search engine, it has the potential to attract thousands of new visitors to your website every day, but how can you get your products and services featured on Pinterest?
At ultraviolet, within the first month of Pinning we see up to a 100% percent increase in Pinterest search traffic. We use a combined strategy of keyword optimization and an aggressive publishing schedule to see game changing results for our clients.
Here are eight best practices to get your Pinterest Pins noticed:
1. Share images that stand out
Pins only have 1-2 seconds to engage a user, so be sure to make your image stand out.
It’s important that the Pins you create or share not only contain a catchy call-to-action (CTA) but are also visually appealing to your audience. Details like size, image orientation, and design quality can negatively affect your Pin’s performance.
Having knowledge of Pinterest Best Practices and creating relevant content are best practices to create Pins that stand out from the crowd.
2. Pin what’s trending
Staying up to date and taking advantage of trending searches are key to connecting and growing your audience.
You can rely on the Pinterest Trends tool to provide insights into trending search terms, which will help you discover what people are looking for in your country, as well as the trending ideas in the five most popular Pinterest interest categories: Fashion, Food and Drinks, Beauty, Home Decor, and Travel.
On the other hand, if your account is created as a business profile, you can use Pinterest Analytics to find out which content has performed well, the boards that are driving the most views, and the main interests of your audience.
3. Use relevant keywords and hashtags
While it is true that Pinterest is part of the social media family, it is also a powerful visual search engine. In fact, 64% of the platform users say that it is where they go to find a product or service that they can trust.
Just like you would do with your website SEO, your content on the platform needs to address keywords relevant to your brand. Having clear titles and descriptions help your Pin get discovered in search.
Make sure to optimize boards, pins, and even your account name for Pinterest search.
4. Add a URL to your Pins
In a letter to shareholders Pinterest reported that catalog uploads had doubled globally, and in international markets they were up over 400% year over year.
Pinterest content can accumulate metrics over a longer period of time than other platforms therefore, it is important that the story your Pin tells is actionable. Whether to increase your blog’s readership or direct users to your product/service, make sure to add a URL to your Pins that will drive traffic to your website.
5. Post consistently
Out of sight…out of mind.
Constant pinning is not only essential for good performance in the Pinterest algorithm, but it is also a practice that helps users discover your Pins and increase engagement with them.
Although Pinterest has no limit on the number of Pins you can share, many marketers recommend posting 10-15 Pins per day. This may vary depending on your audience, therefore, tracking your Pin’s metrics can be a good practice to improve your engagement on the platform.
Also…keep in mind that what you publish, apart from being new and original, is always in sync with your brand message.
6. Publish at optimal times
While it is true that posting constantly is a good practice to get your brand noticed on Pinterest, keep in mind not to overwhelm your audience by posting too many Pins at once.
It is important to maximize the reach of your content by making sure you publish it at the right time. To do this, you can use a management tool like Tailwind, which provides information on optimal days and times for your Pins and, at the same time, allows you to schedule them.
7. Participate on Pinterest group boards
Whether it’s repinning evergreen content or creating new Pins, group boards are a great way to get your images distributed to a larger audience, and in much less time.
Because there are many group boards with lots of collaborators and followers, your content will receive more views and repins. A good example of that is this Luxury Traveler group board which not only has many members, but also contains quality pins.
8. Organize your boards with board sections
Organize your boards into sections using keyword optimized titles so your content shows up in search. Not only does this help keep your content organized,but also adds additional context for the Pinterest search algorithm, which means your Pins will show up more frequently in relevant search results.
Establishing a Pinterest presence for your brand doesn’t have to be intimidating. The key to being successful on Pinterest is implementing best practices, optimizing for strategic keywords, and consistently publishing. Like on other social networks, creating consistent content and utilizing new features is a reliable path to success.
Like any other platform, it’s all about trial and error. Start your pin collection and expose your brand to new potential customers.
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