Pinterest isn’t just our favorite place to get inspired, it’s also one of the most accurate online trend predictors. The platform claims to have accurately forecasted 80% of the biggest trends over the last three years: concepts that sounded like a word salad before but are now part of our lexicon like biophilic design and coastal grandmother. And it only makes sense: People use Pinterest to plan, meaning the platform has unique data and insight into what’s coming next. From the growing importance of sustainable materials to the dawn of weirdcore, here are some of our favorite home design trends you’ll see everywhere in 2023.
HOME FRONT or FIRST IMPRESSIONS MATTER
We love how a pop of flowers adds a welcoming touch to these Swenson granite steps.
While we may have been focused on our backyard spaces in 2021 and 2022, in 2023 your front porch will be front and center in every way. Entryway and porch transformations can pack a big punch for people who want to craft that perfect warm welcome.
Friend of ultraviolet Eva Amurri was (naturally) ahead of the trend when she refreshed her historic home’s front porch early in 2022.
HIPSTORIC HOME or WHAT’S OLD IS NEW AGAIN
Pinterest says mass-produced furniture is falling out of favor while reimagined vintage and hand-me-down pieces with history are on the upswing. The result? An eclectic, completely unique mix that combines older, often inherited furniture with modern style. It’s a new take on maximalism that they are calling Hipstoric.
RAINSCAPES or MAKE IT RAIN
People have realized that you can reduce your ecological footprint while maintaining a luxe aesthetic. Rainwater harvesting, rain barrels, and drought-tolerant landscaping are all natural ways people are predicted to make their homes more sustainable in 2023. This shift towards conservation with style also has people embracing the beauty of natural materials and drought-resistant plants as a way to create elegant yards that look and feel completely at home in their environment — because they truly are.
CHANCE OF SHOWERS
No bathtub? No problem. Pinterest predicts that spa-like showers will be gaining a whole new level of emphasis. Motivated by a global push towards water conservation, this trend will have us saying farewell to long soaks and oversized tubs in favor of lean but luxe showers. Think tranquil walk-in spaces, like this one, above, by Lucy Interior Designs stocked with elevated products, like Lothantique Soap & Lotion.
MUSH-ROOMS
We’re banishing bland and boring bedrooms in favor of weirdcore vibes — think mushrooms and fantasy art. Mushrooms have been sprouting up steadily in decor since 2020, but fungi vibes are going mainstream in 2023. From trippy 70s throwbacks to organic, earthy pieces, it’s time to embrace all things surreal, offbeat, and maybe even a little creepy. This ‘shroom boom is part of a blossoming trend centered around self-expression and nature, with a little bit of whimsical fantasy thrown in. It’s maximalism, it’s weird, it’s experimental, and it’s what’s coming next.
FRINGE WITH BENEFITS
High Point Market Style Spotter Jana Platina Phipps, aka The TrimQueen™, is all about embellishment and innovative fabrications, like these Ngala Trading wall sconces.
Fanciful fringe is a natural extension of the maximalist movement that has dominated recent décor trends. Playful and flirty with major movement, fringe is adding free-swinging appeal, even on traditionally formal pieces, even wedding dresses.
FREE SPIRITS
It’s not just for “Dry January” — mocktails are a year-round shift in mindset. On Pinterest, searches for “fancy non-alcoholic drinks” are up 220 percent, “mocktail bar” up 75 percent, and “fancy ice cubes” up 75 percent. From lower-ABV beverages to lower-sugar cocktails, the movement is about embracing alcohol on your own terms. And the general vibe is: we don’t need alcohol to have a good time.
ORANGE YOU READY FOR A CHANGE?
Terracotta-hued tiles add some warmth to this office space by Lucy Interior Designs.
Pinterest says hues of terracotta, copper, and burnt sienna will be all over wedding guest lists this year. Orange is associated with optimism, adventure, and creativity so we wouldn’t be surprised to see it make the leap to the home space, too. Sophisticated and surprisingly versatile, burnt orange packs a fresh punch for 2023.
SOCIAL SPACE
Pour yourself a drink at this glam bar space featuring Nest Studio Hardware.
We’re gonna party like it’s 1999 for all of 2023 if the predictions are right. Joyous celebrations — and the space to comfortably host them — are on Pinterest’s it-list for next year. From barware to seating to decorative touches, creating a stylish haven for your guests to eat, drink, and be merry is going to be important all year long.
Want to stay on top of what Pinterest is doing throughout the year? Let the social media team at ultraviolet keep you up-to-date. Contact us for an audit of your current activities.
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