Interview with Jeremy Jankowski, Creator Management Lead, Home & Design, Pinterest
Content creators are finding new ways to connect and engage with their audiences.
Aware of the pain points that marketers and brands face on a daily basis, Pinterest has begun to respond more creatively and effectively to the need to make reaching high-intent users less challenging.
“Pinterest is moving to a model that is pretty much in sync with how people consume media,” says Jeremy Jankowski, Creator Management Lead, Home & Design at Pinterest. “It’s all meant to inspire someone to actually take action to do something.”
In an effort to respond to the growing demand for e-commerce integrations, Pinterest recently launched four new shopping functions:
We’ve previously shared our Pinterest best practices to boost your Pins and your business, and how effective these tactics are to seeing results on the platform. However, between evolving trends, platform updates, and constantly shifting algorithms, keeping a fresh strategy is key.
One thing we’ve learned from analyzing the tactics used by luxury brands on Pinterest is that aside from highlighting products, it’s essential to create compelling shopping experiences.
Successful Pinterest campaigns have one thing in common: they all, in one way or another, create content that connects with their audience. These brands are able to deliver a luxury experience through content by combining storytelling, trends, and innovation.
“Start launching idea pins. Start creating original content, you will start creating the following and more than creating the following, these will get out to people.” said Jankowski when we asked what it is that brands can do to be more successful on Pinterest. “Tell a story and provide a clean experience.”
On the other hand, according to Jankowski “What’s different about Pinterest is the mindset that you are in. We know the majority of people come to Pinterest looking for things to purchase. They’re putting something together. So they come with a mindset of planning and inspiration.”
Unlike Instagram’s frequent changes that disturb and upend the user experience, Pinterest continues to invest in feature development that differentiates itself from other social media platforms. “From a B2B perspective if you are not using Pinterest and really gathering a community using original content, a couple years from now you are really going to be missing out,” said Jankowski.
As this visual search engine platform continues to evolve, you should too. The UV team is here to execute the most up-to-date strategies to maximize your marketing efforts on Pinterest and across social media. Contact us to learn more about how we can help grow your business on Pinterest and beyond.