Swenson Granite Works, a Polycor Inc. Company, and B2B / B2C granite quarrier and natural stone supplier, came to us looking to capture more leads, and showcase imagery of their granite and natural stone products in a way that would inspire New Englanders.
how we did it
Using professional photography of hardscape projects featuring Swenson Granite Works’ products installed by their contractor customers, we designed eight inspirational lookbooks, which expanded their library of digital assets, giving them quality content to offer to their audience. They will continue to have new assets designed, published and promoted consistently.
1Write the copy and select photos then lay it out
2Design the asset while adhering to brand guidelines
3Launch the landing page with form to download
4Include as CTAs on the blog and post on social media
“When you work with ultraviolet you are not simply working with an agency, they become an extension of your marketing team. They go above and beyond to learn about the company, products, customers and the stakeholders – this dedication yields tools that are not only professionally and visually appealing, but quality assets that work to deliver results!”
– Amanda Pittsley, Swenson Granite Works
growth of contact database
website traffic attributed to this campaign
over the past 18 months, we:
- Encouraged blog readers to download the lookbooks and price guide through strategic call to actions included in posts that publish bimonthly.
- Promoted the assets frequently on social media with graphics and links to the landing pages with forms to download.
- Featured the guides as download inspiration on thank you pages for other assets.
The lookbooks we designed and digitally marketed efficiently expanded Swenson Granite Works’ community, captured leads and allowed them to repurpose existing imagery of their products in an inspirational and informative way. Publishing themed lookbooks and promoting them through social media and strategic call to actions continue to capture new leads and showcase their products.