SEO & Social Strategy Workshops
for the Home Industry’s Brands and Designers
presented by ultraviolet agency
Upcoming Webinar Series
cost: $99 per workshop / attend three for $249
Best Practices for Balancing Your Brand Story & The Search Engines Wed., Feb 28, 11am ET / 2 pm PT (2 hours)
Speaker: Jim Thornton
Uncover the art of harmonizing your brand narrative with search engine optimization in our exclusive webinar “Best Practices for Balancing Your Brand Story & The Search Engines.” Join us as we delve into the strategies that seamlessly fuse the authenticity of your brand story with the technical precision required to enhance search engine visibility.
In this engaging session, we’ll navigate the delicate balance between crafting a compelling brand narrative and optimizing your online presence for search engines. Our expert speakers will share invaluable insights, practical tips, and real-world examples to help you strike the perfect equilibrium.
Key Topics Include:
- Crafting Your Brand Story: Learn effective techniques for developing a captivating brand narrative that resonates with your audience and reflects your unique identity.
- SEO Essentials: Explore fundamental SEO practices and understand how to incorporate them strategically without compromising the authenticity of your brand story.
- Keyword Integration: Uncover the secrets of seamlessly integrating relevant keywords into your content, ensuring your brand remains discoverable while maintaining its distinctive voice.
- Content Optimization: Gain practical insights into optimizing various content types, from web pages to blog posts, to strike the right balance between storytelling and search engine visibility.
- User Experience: Discover how a user-friendly website and positive online experience contribute to both your brand’s narrative and search engine rankings.
Whether you’re a seasoned marketer, a business owner, or someone passionate about the intersection of brand storytelling and SEO, this webinar is tailored to empower you with the knowledge and skills needed for success in the digital landscape.
Don’t miss this opportunity to refine your approach and elevate your online presence. Reserve your spot now for “Best Practices for Balancing Your Brand Story & The Search Engines” and embark on a journey to unlock the perfect synergy between your brand narrative and search engine optimization.
Decoding AI and SEO: Tactics for Using AI to Boost Website Ranking
Wed., March 27, 11am ET / 2pm PT (2 hours)
Speaker: Mickey Schluter
Unlock the secrets of digital success with our webinar “Decoding AI and SEO: Tactics for Using AI to Boost Website Ranking.” In this enlightening session, we’ll discuss the powerful synergy between Artificial Intelligence (AI) and Search Engine Optimization (SEO), providing you with actionable tactics to elevate your website’s ranking and visibility.
Join us as our expert speakers delve into the intricate relationship between AI technologies and effective SEO strategies. Discover how AI-driven tools and techniques can revolutionize your approach to website optimization, leading to enhanced search engine rankings and increased online presence.
Key Webinar Highlights:
- Understanding AI in SEO: Gain insights into the role of AI in modern SEO practices, demystifying how machine learning algorithms and artificial intelligence impact search engine algorithms.
- AI-Driven Content Creation: Explore innovative content creation strategies powered by AI, ensuring your website delivers valuable, relevant, and engaging content that resonates with both users and search engines.
- User Experiences: Learn how AI can be leveraged to enhance user experiences on your website, leading to increased user satisfaction, longer on-page view times, and improved search engine performance.
- Keyword Research and Analysis: Uncover AI-driven approaches to keyword research and analysis, allowing you to identify and target the most valuable keywords for your niche.
- Algorithm Updates and Adaptation: Navigate the ever-evolving landscape of search engine algorithms with AI-driven tools that adapt to updates, ensuring your website remains at the forefront of search results.
Whether you’re a digital marketer, business owner, or SEO enthusiast, this webinar is tailored to provide you with practical insights and strategies to stay ahead in the competitive online environment.
Don’t miss your chance to stay on the cutting edge of digital marketing. Reserve your spot now for “Decoding AI and SEO: Tactics for Using AI to Boost Website Ranking” and empower yourself with the knowledge to revolutionize your website’s performance in the digital realm.
Tips and Tricks for An SEO Friendly Social Media Strategy
Wed., April 24, 11am ET / 2pm PT (2 hours)
Speaker: Joanna Hawley-McBride
Elevate your online presence with our webinar “Tips and Tricks for an SEO-Friendly Social Media Strategy.” Join us for an insightful session where we examine the dynamic synergy between social media and search engine optimization (SEO), providing you with invaluable tips and tricks to enhance your digital strategy.
Key Webinar Insights:
- Strategic Content Creation: Discover how to craft social media content that not only engages your audience but also aligns seamlessly with SEO principles, boosting your online visibility.
- Optimizing Social Profiles: Learn effective techniques for optimizing your social media profiles to enhance search engine discoverability, ensuring your brand is easily found by your target audience.
- Hashtag Mastery: Uncover the power of hashtags in social media SEO. Explore best practices for selecting and utilizing hashtags to increase the reach and discoverability of your content.
- Visual Content Optimization: Dive into the world of visual content and understand how to optimize images and videos for search engines, contributing to a more SEO-friendly social media presence.
- Leveraging Social Signals: Explore the impact of social signals on search engine rankings and learn how to harness them effectively to boost your website’s SEO performance.
Whether you’re a social media manager, digital marketer, or business owner, this webinar is tailored to provide you with actionable insights that bridge the gap between your social media strategy and SEO objectives.
Don’t miss this opportunity to refine your approach and align your social media efforts with SEO best practices. Reserve your spot now for “Tips and Tricks for an SEO-Friendly Social Media Strategy” and embark on a journey to amplify your online impact in the digital landscape.
Ceo, ultraviolet and Webinar Moderator
Jennifer Smiga is the creative catalyst of Ultraviolet, a Holmdel, NJ-based digital marketing firm specializing in home brands and design professionals. With over a decade of experience representing companies and influencers, Jen knows that connecting the right people and telling meaningful stories are key to engaging a loyal community. She has built a team that intimately understands the design ecosystem, establishing connections across digital platforms that drive client growth and cultivate vibrant communities. She is a regular speaker at industry events and serves on the advisory board of the Interior Design Educators Council Foundation (IDECF). Ultraviolet Agency
Account Executive and AI Marketing Analyst, ultraviolet
Mickey Schluter serves as an Account Executive and AI Marketing Analyst at Ultraviolet. His pivotal role involves optimizing processes for clients and leveraging digital marketing and AI to identify strategic advantages. As a dedicated trainer and certified HubSpot inbound marketer, Mickey excels in crafting personalized marketing plans that drive online success. His unwavering passion for innovation and commitment to excellence position him as an invaluable team member and frequent speaker at industry events. Catch Mickey at High Point Market this Spring, where he will participate on a panel titled “SEO Secrets for Interior Designers: Amplify Your Unique Style and Attract Your Ideal Client.”
digital influencer, Jojotastic
Joanna Hawley-McBride is a Pacific Northwest digital influencer with a huge heart and a work-in-progress home. With a background in textile design and an eye for beautiful things, she created Jojotastic, a lifestyle blog focused on interior styling, finding the best pair of underwear through #UnderwearThesis, and empowering women to explore nature — all in her signature unfiltered style. Based in the North Cascades, you can find her renovating her new cabin and sharing inspiration on Pinterest. As an early adopter of Pinterest, Joanna has 3.8 million followers and 15 million monthly viewers. On Instagram, Joanna started #SmallSpaceSquad which has been tagged over 319k times. Previously, she has worked with brands including Amazon, KitchenAid, Spotify and has been featured in HGTV, Domino and more!
Co-founder/Operator, Inbound Found
Jim is a digital strategist and software product leader in marketing technology. He is focused on empowering home decor, design, and manufacturing brands to maximize their website presence and oversees the digital marketing, web development, and software product teams at Inbound Found.
He most recently presented on utilizing analytics and AI to help brands enhance website performance at Nodes 2024 and will next be participating on a panel titled “SEO Secrets for Interior Designers: Amplify Your Unique Style and Attract Your Ideal Client,” at High Point Market.
As a product leader in AI marketing and website analytics, Jim spearheads the creation of three platforms: UltraCollective, which matches home brands with design influencers for tailored co-marketing campaigns based on their shared characteristics; Content Recommender, a toolsuite that empowers agencies to effortlessly produce search-optimized content for clients; and Launch Guardian, a website migration analytics tool that safeguards SEO performance.
Purchase Your Tickets
Who Should Attend?
Marketing professionals and business owners in the home industry who…
- are looking to optimize the online visibility of their brand(s).
- understand the importance of staying current with industry trends and adapting strategies accordingly.
- seek to connect with peers, industry experts, and potential collaborators, fostering relationships that can be valuable for future collaborations or partnerships.
- are looking to better measure return on investment (ROI). Whether it’s through improved website traffic, increased social media engagement, or enhanced brand awareness.
- 3 sessions, each 2 hours of live instruction starting at 11:00 a.m. PT / 2:00 ET for the provided dates
- Interactive Q&A
- Tips and best practices
- Access to recordings and resources
Can’t Attend Live But Want the Information?
We will send a link to the recording and presentation following each event to registrants.